As we wave 2017 goodbye, what will the next big beauty trends be for 2018?
FORGET the feather eyebrows and diamond beauty blenders. Here are the next big beauty trends we have to look forward to next year.
THIS year has seen some big beauty moments. We’ve seen Kylie Jenner’s empire grow and enough eyebrow trends to last a lifetime. But just what do the beauty gurus have in store for us for 2018?
Here, we take a look at some of the trends to look forward to next year.
FORGET K-BEAUTY, SAY HELLO TO J-BEAUTY
Korean beauty products (K-Beauty) became a cult with many in 2017, with their focus on health and hydration for perfect, glowing skin.
But make way for a new player in the market: J-Beauty.
Tokyo brand Shiseido is long established in the skincare market with concessions in our favourite department stores, but other brands to look forward to are Chojyu, Miccosmo and Kracie.
POLLUTION FIGHTING SKINCARE
We may hate to believe this, but pollution is around us, all the time.
From an innocent train ride to walking down the street, those pesky particles are flying around us all the time and speeding up our ageing process.
A study by research company NPD shows that in the UK, the anti-pollution skincare industry is now valued at more than $5.2 million, with the market growing 30 per cent in the first six months of the year. That’s a figure which is set to rise as new brands take on the trend and provide us with even more choice in the coming year.
ALL-INCLUSIVE MAKE-UP
2017 was the year of Rihanna. The singer-turned-beauty mogul surprised us all with her Fenty Beauty line and won her a lot of praise for Pro Filt’r foundation and its extensive shade range of 40 colours.
Rih stated that she wanted to make something wearable for everyone of every skin tone — and that she did.
Many other brands have been quick to get on the trend and we look forward to seeing more in 2018.
KEEP IT CLEAN
Forget natural beauty — the next trend out there is “clean” beauty.
Put simply, clean means products that are free of harmful chemicals, parabens, sulfates or silicones which can enter your bloodstream and cause serious health problems in the future.
The trend is not for the faint-hearted as you’ll be throwing out 90 per cent of your current make-up list — so there goes that $85 face cream — but experts predict it’ll be taking over our stores soon.
MASK MADNESS
Face masks have taken over our Instagram feeds in a big way and we’ve seen a rise in everything from sheet masks to magnetic masks — but what next?
In 2018, there’s set to be a rise in masks for every part of the body from hands to chest, arms and even feet to keep us glowing and youthful for another 12 months.
This article originally appeared on The Sun and has been republished with permission.