Kyle and Jackie O slammed for running ‘boob job’ competition for Mother’s Day

GONE are the days of flowers and a box of chocolates for Mother’s Day, because now Kyle and Jackie O have a mummy/daughter boob job up for grabs.

Boobs for you and your mum is the latest competition on KIIS 106.5. Picture: Kyle and Jackie O

GONE are the days of a loving card, flowers and a box of chocolates for your mum on Mother’s Day — because now you can win her a new set of boobs, thanks to a “deplorable” radio competition on KIIS 106.5.

Spruiking the competition as Boobs for you and your mum, Sydney breakfast duo Kyle and Jackie O are encouraging listeners to tell and show why one listener and their mum should win a boob job for Mother’s Day.

The winners, who will be awarded a total of $24,000 to put towards “upgrading” their boobs, are required to provide their bra size, a written response as to why they want the surgery and also a photo of the listener with their mother or daughter.

“This promotion is terrible. What happened to teaching our young women about being confident and proud of who we are,” one commenter wrote on the competition application page.

“How can a popular radio station which many young women listen to promote that no woman is happy with her breast size? It is deplorable.

“On Mother’s Day in particular we should be celebrating the achievements of women, of mothers who have raised a family and had careers or academia.”

Other applicants have praised the competition, saying the prize would “be a dream come true!”

“This would be the biggest gift I could give my mother to see her smile and confidence back,” another competition participant said.

“Please pick us would change my life forever,” another added.

Sarah Harry, Director of Body Positive Australia, says she “strongly” opposes the competition, and it’s “potentially harmful message”.

“What a sad gift to be sending your children on Mother’s day that the most important thing about you is what you look like,” Mrs Harry told news.com.au.

“Plastic surgery should not be entered into lightly and should never be the prize in a competition. It’s far too serious and requires a great deal of thought and there are both medical and psychological considerations for every person who is looking at that kind of intervention.

“Mother’s should be recipients of gifts this Mother’s day which reflect how their kids feel about them as a person rather than a message that they aren’t good enough and need to surgically alter themselves.”

The Butterfly Foundation said “Mother’s Day is a day where we should be celebrating our mothers for their amazing achievements not judging their appearance and trying to change the way they look”.

“We need to be setting positive examples for young people to encourage them to feel confident in their bodies and happy with who they are, both on the inside and out,” a spokesperson said.

The competition currently running on KIIS 106.5 has copped criticism from body image experts. Picture: Kyle and Jackie O.

While KIIS specify in the competition that the prize is for a “boob job,” their terms and conditions state otherwise.

“The ‘Kyle & Jackie O’s boobs for you and your mum’ competition will award prize money to the winners. They can spend this as they wish — it may be for a breast reduction or augmentation, or they may choose to spend that money on something else entirely per the conditions outlined in the T&Cs,” an ARN spokesperson said in a statement.

“For the avoidance of doubt, the prize is cash, not any form of surgery or procedure. It is entirely at the discretion of the winner to use this cash for any purpose,” the terms and conditions read.

“The promoter takes no responsibility for any medical procedures undertaken by the

winner, nor does it endorse or recommend any form of surgery or procedure, nor that any form of surgery or procedure is appropriate or medically possible with respect to any entrant.”

The controversial ‘boob job’ competition that appeared in Zoo magazine in 2007. Picture: Supplied.

This isn’t the first time a media outlet has run a competition with a breast alteration as the prize. In August 2007, Zoo magazine ran a controversial “gift that keeps on giving” prize, which saw one reader “win a boob job” for their girlfriend.

“One lucky Zoo reader will be able to give his girlfriend the ultimate present,” then magazine editor Paul Merrill said in a statement.

“It’s impossible to think of a more romantic gift than new breasts.

“It’s the gift that keeps on giving.”

The magazine was blasted for the sleazy competition, with women’s health groups saying the prize was a poor-taste publicity stunt.

“You simply cannot treat women in this way, like objects there for men’s satisfaction,” public health researcher Dr Jenny O’Dea, of the University of Sydney, told Perth Now at the time.

Jackie O was forced to apologise to Parramatta Eels skipper, Kieran Foran, on the breakfast show this morning. Picture: Instagram.

Jackie O has already copped heat this week, and forced to do an on-air apology to Parramatta Eels player, Kieran Foran.

The radio host apologised during their Friday morning broadcast, over allegedly defamatory comments she made towards the Eels skipper during their show last week.

Her comments, questioned whether Foran’s newborn son was actually his, which reportedly lead him to launch legal action against the star.