$10 Korean product ‘selling like hot cakes’

A Korean store that launched in Sydney last month has seen record sales — with shoppers especially keen on this bargain item.

A $10 Korean item selling like hot cakes since the brand launched in Australia.

A cult Korean beauty brand that recently launched in Sydney has revealed its $10 product that has people are queuing out the door.

Innisfree’s first Sydney store recently opened its doors to an eager crowd of more than 800 people.

But one item in particular has stood out, a Matte Mineral Setting Powder $10, that the brand’s spokesperson told news.com.au “sells like hot cakes”.

This $10 product from Korean beauty brand Innisfree is ‘selling like hot cakes’ in Australia.

There were queues all the way into the street outside Sydney’s QVB when the store opened last month.

According to Innisfree’s website, the silky loose powder controls excess oil for a soft, natural-looking, matt finish and is known globally as “No-Sebum Loose Powder”.

And fans can’t stop raving about it online, with some describing it as “the best setting powder ever”.

If you have an oily face and have problem with keeping your make up still set hours after, I recommend Innisfree no sebum mineral powder and Milani matte setting spray. It works for an oil factory face like me 😆.

— vika (@twirlingdeity) June 20, 2018

a big graduation thanks to:

Innisfree's mineral powder 😂 legit the best setting/loose powder ever huhuhu di nagcake mukha ko kahit 8 hours na nagdaan huhuhuhu da best

— 🌙 (@aberipich) March 30, 2019

I use innisfree's no-sebum mineral powder as my setting powder, very ideal for oily slin types!!!

— denise ♡ svt (@melancheoly) August 15, 2018

Innisfree's no sebum mineral powder is _amazing_ for controlling shine

— Sadhana (@sadhanac) October 8, 2018

The innisfree no sebum powder is amazing.😊

— Min (@happylemin) April 17, 2017

Innisfree is loved globally for its ethical philosophy, offering skincare with naturally derived ingredients, sourced from Jeju Island, a small province in South Korea. The brand also focuses on sustainability and promotes recycling of product bottles in-store.

Since opening their store in the QVB — its second in Australia — Aussies have been lapping their products up — with the company recording record breaking global sales, beating 1700 other stores in 14 countries.

While the bargain powder is being snapped up, the brand’s #1 bestseller is its Green Tea Seed Serum, which retails at $39.

Their best-selling item is a $39 serum.

The hydrating serum works to replenish moisture loss from cleansing and is supposed to help boost the effectiveness of your skincare routine. Thirteen bottles are sold every minute around the globe.

Have you tried Innisfree since it arrived in Australia? If so, we’d love to know your thoughts.

Continue the conversation @RebekahScanlan | [e-mail]