Brennan Gleason brews Resum-Ale CV to land a job

IS THIS a great resume or is this a great resume? An ingenious job seeker has put his CV on a four-pack of home brew. What else can you do and will it pay off?

IT’S a dog-eat-dog world out there. Competition for good jobs has become so intense that job seekers have resorted to increasingly creative ways to make their resumes stand out among the endless piles of white paper and email attachments.

Canadian Brennan Gleason came up with an ingenious way to not just make sure his prospective employers notice his CV, but engage with it.

The graphic designer combined his love of home brew beer with his design skills and creativity. He printed his resume on the packaging of his brew while each bottle featured individual work from portfolio. And naturally, his ‘Resum-Ale’ was well-branded with his name.

“I’ve always been inspired by those unconventional CVs and recently got into home brewing,” Mr Gleason said. “So I thought why not put the two together? Each bottle features a piece of work from my portfolio with a little bit of into on it. It also features a QR code linking to the project on my website.

He sent out three cases of the beer as soon as graduated from the University of the Fraser Valley in British Columbia. He got job offers straight away. Perhaps it’s not surprising the company he ended up at is a digital marketing agency who can be confident Mr Gleason will apply his creative nous to its clients’ problems.

His resume is printed on the packaging while each bottle features work from his portfolio.

Luckily for Mr Gleason, his home brew was also pretty good. Imagine if it hadn’t been.

He added: “This batch was well received which was awesome seeing as it was one of the first batches made. I love how relaxing home brewing is. It’s a great way to spend an afternoon and just clear your head.”

But for pure Machiavellian effort, Melbourne duo Andrew Grinter and Lee Spencer-Michaelsen have to get chops for pure fearlessness. The creative partners were hunting for a job in an ad agency so instead of bombarding the creative directors with their portfolio, they decided on a much more interactive approach.

They registered the .com domains of the names of the city’s top creative bosses and sent them “ransom” notes directing them to the page. Once the creative directors got there, there was a message that they could either set up a meeting with the duo or their “site gets it”.

Those refusing to play found their pages redirecting to a Justin Bieber page. Yikes.

And because there’s nothing people at work like receiving more than food, designer Rob Jervis turned his resume into a box and filled it with homemade chocolates, according to the Creative Bloq. One of the recipients called him within an hour and offered him a paid internship, which later turned into a full-time gig.

Then there’s Leah, who created Lego versions of herself in a build yourself the perfect account service person when she was hunting for an advertising agency gig.

Ah, kids these days.