Protesters bash American Apparel CEO look-alike piñata
THIS is getting out of hand. Workers at American Apparel have bashed a life-size piñata of the company’s CEO in violent protests.
SIX American Apparel employees were fired last week after they participated in a large protest outside the retailer’s headquarters, during which a piñata made to look like the company’s new CEO was bashed to smithereens with a stick.
The struggling hipster apparel company said the predominantly Latino employees’ actions simulated “violence” that “a reasonable person would find threatening, intimidating or humiliating,” according to termination letters obtained by New York Post.
A video of the protest shows a handful of people taking turns hitting the chocolate-filled, life-size piñata that resembles Paula Schneider, who has been chief executive of the company since December 2014.
The protests have become a regular event at the company’s Los Angeles warehouse, where workers hold signs in support of bringing back the company’s founder and former CEO, Dov Charney, who was fired last year but still enjoys wide popularity among the workers.
The firings are the latest signs of growing tension between the workers and management, which recently erected a fence around the facility and hired security guards to keep tabs on the tension. A spokeswoman said the company does not comment on personnel matters.