‘I don’t want to come across as a snob’: Aussie boss goes viral over job ad for private morning assistant

A job advertisement is dividing Aussies online, with some baffled by the very specific work requirements.

A job advertisement is dividing Aussies online, with some baffled by the work requirements and others claiming it sounds like easy money.

The ad was placed on SEEK by The Yoghurt Shop, stating the company is looking for a private assistant to support a busy executive in the early hours of the morning, located in Adelaide.

News.com.au can confirm the role is to work directly for Brandon Reynolds, 30, the chief operating officer of The Yoghurt Shop and the proud son of Simon Reynolds, the founder of the brand.

The successful applicant will be paid between $30 and $50 per hour, and the hours are between 5am and 9am from Monday to Friday.

“This unique and rewarding role is ideal for someone who is organised, calm, and takes pride in setting things in motion behind the scenes,” the advertisement reads.

Mr Reynolds explained the business is growing rapidly, revealing he works 17 hours a day and wanted to be as transparent as possible about the type help he needs.

“I don’t want to come across as a snob,” he told news.com.au.

“I know how to make breakfast and make my bed. I just have so little time to do anything.”

Brandon Reynolds is working 17 hour days and looking for help. Picture: Supplied

The role is now going viral online. Picture: SEEK

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The details of the job advertisement, though, are what have gotten Australians talking.

The successful applicant’s responsibilities will include providing a wake-up call to “ensure a smooth and calm” start to the day, laying out gym gear and essentials, including shoes, towels, and water. Yes, the advertisement actually specified this.

Other duties include preparing a coffee or smoothie for Mr Reynolds, organising a layout of daily supplements and medication, packing the executive a “healthy lunch”, and making the bed, as well as giving the bathroom and bedroom a reset.

The employee is also expected to put on a load of washing, do a general tidy, perform some basic household administration tasks, such as preparing dry cleaning, and check what food needs restocking.

Additionally, they are expected to take the busy COO’s Cavoodle for a walk and be comfortable taking care of pets.

By 9am, the employee is expected to have also completed an “efficient handover” to share with the full-time housekeeper.

The details of the job are what have people online talking. Picture: SEEK

According to the advertisement, the role is about “starting the day right” and requires the potential employee to be reliable, comfortable with early mornings, be able to work independently and have prior experience in private homes, hospitality or personal support roles.

The perks you might ask?

Well, you’ll get paid consistently, even if Mr Reynolds is away travelling, you get to work in a beautiful household, enjoy “meaningful” work and be finished by 9am.

“If you’re someone who loves helping others operate at their best – and mornings are your superpower – we’d love to hear from you,” the advertisement reads.

The role is all about ‘starting the day right’ and pays between $30-$50 an hour. Picture: iStock

You’d also need to walk the COO’s dog and be comfortable around pets. Picture: iStock

The advertisement is gaining traction online because a woman discovered it and created a video unpacking it.

She claimed there were “so many red flags” and argued that the actual job advertisement looks “fine and dandy” but the job description concerned her.

“This person just wants a mum. It sounds like they are a grown ass man or a woman, I mean, I’m not going to be sexist or anything, but it sounds like a man,” she said.

“How are there people out there that are hiring for this? Do they want someone to come tuck them into bed at night too?

“It is your life bro just go and live it and start doing s**t for yourself.”

The Aussie woman posted about the ad and it has now gone viral. Picture: TikTok/ liv__thelife

She claimed the ad was full of red flags. Picture: TikTok/ liv__thelife

Online, people were divided over the woman’s assessment, with others arguing that valuing and being prepared to pay for what is, traditionally, unpaid women’s work is a good thing.

“I’m all for this. If it is a man paying someone for domestic labour rather than getting into a relationship with the expectation of having a mummy maid to serve him, this is a good thing,” one argued.

“They’re not asking for it free. This is literally just a job. A set of tasks and expectations with an hourly rate,” another said.

“This actually seems totally reasonable and pretty normal from a high wealth individual perspective. If they can afford to outsource small admin tasks that take up their time in the morning, why not?” one asked.

“I’m so glad this is being advertised as an actual job because it is work! It’s great to have this recognised as a valuable resource, worthy of a salary,” one applauded.

He has remained good humoured about the ad going viral. Picture: Supplied

However, not everyone was sold on the job.

“Sorry there is no one in Adelaide that is this important,” one joked.

“So they want a mother?” someone asked.

“What the heck? And a housekeeper comes after this,” another said.

“I’m confused about what’s left for the housekeeper to do if this is all done before 9am and then this person is presumably out all day,” another added. .

Someone else weighed in online and said they found the job advertisement “hilarious”.

The COO said he and the team had a good laugh about it. Picture: Supplied

Mr Reynolds said the job was never meant to be controversial. Picture: Supplied

Mr Reynolds said that he has seen the video garnering traction online, and it gave him and his team a “good laugh”, and he found it funny.

“The creator clearly has a great sense of humour, and I thought her take was hilarious. We’ve actually sent her a heap of yoghurt as a thankyou for the unexpected publicity,” he said.

Mr Reynolds did clarify that the job was never about needing a mum, but he lives alone and needs support.

“The role itself was never meant to be controversial. I run a fast-growing business, and I wanted to bring a bit more structure and calm to my mornings early starts, gym, breakfast, lunch packed, dog walked, and out the door by 9,” he said.

“It’s not about needing a mother; it’s about designing a routine that helps me function at my best.”

People online also thought it sounded like easy money. Picture: iStock

The COO also said he is happy the job listing has opened up a wider conversation about domestic support and how it should be valued.

“I already have a fantastic full-time housekeeper during the day, but I realised mornings were the missing piece,” Mr Reynolds said.

“Instead of expecting a partner to take it on for free (as some people jokingly pointed out online), I put it up as a well-paid part-time role with clear expectations and guaranteed hours — even if I’m travelling.”

Mr Reynolds said that he is happy enough that the job ad has gone viral because it has sparked an important conversation.

“The ad’s been viewed by hundreds of thousands of people, and the overwhelming majority of the comments have been thoughtful, funny, and surprisingly supportive,” he said.

“It’s opened up a wider conversation about valuing domestic support, being open about the kind of help we need, and designing our lives with intention.”

Mr Reynolds added he doesn’t “mind being the punchline” if it gets people talking about things that matter.

“If someone lands a great little job from it, even better,” he said.