What tennis stars are really raking in each year
NO WONDER he always smiles. Not only is Roger Federer the greatest of his time - he's also the richest. These are the game's top earners.
THEY'RE the glamazons of the sporting world; lithe, tanned and extremely well-travelled.
But the world's global tennis stars are also a marketers dream, playing an international schedule that lasts all year round. Add in the heat, the fashion, the epic on-court battles and it's easy to see why most of them are raking it in. Here's what the world's richest players earned in the last year*.
Roger Federer
Total earnings 2013: $71.5 million
Prize money: $6.5 million
Endorsements: $65 million
The dreamy combination of good looks and unadulterated talent led the Fed Express to rake in more than $71 million last year. However it's estimated the Swiss native is worth closer to $180 million all up, having netted nearly $80 million in prize money over the course of his career. His clean-cut image, multilingual appeal and 17 grand slam titles mean Federer is sought after as the face of luxury brands. Current sponsors include Nike, Rolex, Wilson, Credit Suisse, Mercedes, Moet & Chandon, Gilette and Lindt, while he also makes money through exhibition matches. On top of all that, he's renowned for being ridiculously nice, often sending sweet messages to his 1.2 million online followers. Cool.
Just met Zorro the eagle after my match today! #scared #impressive #cool pic.twitter.com/VsZpsdBy29
— Roger Federer (@rogerfederer) January 20, 2014
Maria Sharapova
Total earnings 2013: $29 million
Prize money: $6 million
Endorsements: $23 million
She's the biggest babe in tennis since Anna Kournikova, only Russian-born Sharapova has the goods to back it up, winning Wimbledon as a 17-year-old in 2004 and taking out the Australian Open in 2008. She's out of the running this year but has scooped nearly $27 million in prize money over her career and has lucrative endorsements with footwear brand Cole Haan, Evian water, Head, Nike, Porsche, Samsung and Tag Heuer. The world number three also launched her own candy range, Sugarpova, which she reportedly considered changing her name for but ultimately decided against.
Is this dinner appropriate? #giggles pic.twitter.com/xl5xKnwQb0
— Maria Sharapova (@MariaSharapova) January 12, 2014
Novak Djokovic
Total earnings 2013: $26.9 million
Prize money: $12.9 million
Endorsements: $14 million
The 1.88 metre Serbian player first picked up a racket at age four and hasn't put it down since, turning himself into one of the game's most bankable stars after going pro in 2003. He first won the Australian Open in 2008 after beating Jo Wilfried Tsonga in the final and holds a record for winning it three successive times from 2011 to 2013. While the reigning champ is out of the running this year, he has earned more than $58 million in prize money over the years. Djokovic also has a reputation as a joker for kidding around on court and major sponsorships with Uniqlo and Head.
Rafael Nadal
Total earnings 2013: $26.4 million
Prize money: $5.4 million
Endorsements: $21 million
The Spanish player has become a huge force since turning pro in 2001, renowned for his athletic style as much as his short shorts. Despite a knee injury that left him out of action for seven months Nadal has raked in nearly $65 million over the course of his career with lucrative sponsorships from Nike, Kia and Bacardi.
Serena Williams
Total earnings 2013: $20.5 million
Prize money: $8.5 million
Endorsements: $12 million
Serena Williams has dominated the top of women's tennis over the last decade, winning 17 grand slams, including five Australian Opens, two French Opens, five US Opens, five times at Wimbledon and four Olympic gold medals, taking her career winnings to more than $54 million dollars. She's also claimed 22 doubles titles and has major sponsorships with Nike, Wilson, Gatorade and OPI, as well as a charitable foundation to help youth affected by violent crime.
Li Na
Total earnings 2013: $18.2 million
Prize money: $3.2 million
Endorsements: $15 million
Chinese player Li Na made history as the first Asian player to win a Grand Slam when she beat Italy's Francesca Schiavone to take out the French Open in 2011. She's won more than $13 million in prize money over the course of her career and has sponsorships with Nike, Rolex, Samsung and Mercedes, along with numerous Chinese companies.
Victoria Azarenka
Total earnings 2013: $15.7 million
Prize money: $6.7 million
Endorsements: $9 million
The Belarus born player, known as "Vika" was born in 1989 and first picked up a racket at the tennis club where her mother worked in Minsk. By 15 she had moved to the US and won junior titles at the Australian and US Open in 2005. She's the Australian Open reigning champ having taken out titles in 2012 and 2013 and has taken more than $23 million in prize money throughout her career. Azarenka's sponsors include Wilson, Nike, Six Star Nutrition, American Express, Red Bull and Citizen Watches.
Andy Murray
Total earnings 2013: $14.9 million
Prize money: $6.9 million
Endorsements: $8 million
Andy Murray was just eight years old when a gunman entered his school and killed 17 people in the now notorious Dunblane massacre. The Scottish player said he doesn't like to talk about the horrific day and has gone on to become one of the world's top seeded players, winning Wimbledon in 2013 to break a 77 year drought for the British in the men's game. Despite netting over $30 million in prize money he's never taken out the Australian Open, although has made it to the finals three times before. His sponsors include Rado, Adidas, RBS and Head.
Caroline Wozniacki
Total earnings 2013: $13.6 million
Prize money: $2.6 million
Endorsements: $11 million
You could say Danish player Caroline Wozniacki was destined for sporting glory with a professional soccer player for a father and professional volleyball player for a mother. After first picking up a racket at age seven she was smashing her parents by nine. By 2007 she was one of the world's best 100 players and is the first Danish player to ever make the top 30, including 67 weeks ranked at number one in the world. Wozniacki has collected nearly $16 million in prize money over the course of her career, although has never taken out the Australian Open. Her main sponsor is Adidas and she got engaged to professional golfer Rory McIlroy got engaged on New Year's Eve in Sydney.
Happy New Year everyone! Rory and I started 2014 with a bang! ... I said YES!!!! pic.twitter.com/J7c2pXgsdC
— Caroline Wozniacki (@CaroWozniacki) December 31, 2013
Kei Nishikori
Total earnings 2013: $10.5 million
Prize money: $1.5 million
Endorsements: $9 million
He lost to Rafael Nadal in the fourth round but Japan's Kei Nishikori is still one of the richest stars in the game, raking in more than $10 million in prize money and endorsements last year. The Japanese-born player lives in Florida and has earned over $3.6 million in prize money throughout his career although his best performance at the Australian Open is making the quarterfinals in 2012. His major sponsors include Wilson, Uniqlo and Adidas.
Earnings figures for 2013 are in US dollars and sourced from Forbes. Career earnings are from the Australian Open.
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