Hiroshi Ichigaya's airconditioned clothing cooler than being naked
A JAPANESE entrepreneur has created airconditioned clothing that's in high demand due to post-tsunami power shortages.
WHAT'S cooler than being naked?
Wearing airconditioned clothing, of course.
Japanese entrepreneur Hiroshi Ichigaya is selling jackets, shirts and pants outfitted with battery-powered "personal cooling systems''.
Small fans circulate so much air over the wearer's body that a 31C room feels comfortable, say journalists from America's ABC News who tested the clothing.
This would be just another quirky news-of-the-weird type profile were it not for the demand caused by post-tsunami power shortages.
He has orders from 100 companies.