Rollie Nation shoes creators list Seddon warehouse conversion
A buyer will need to put their best foot forward to secure this cool Seddon warehouse, which has been stylishly renovated by the creative couple behind a popular shoe brand.
The creative couple behind popular shoe brand Rollie Nation is walking away from its cool Seddon warehouse conversion.
Founder, chief executive and designer Vince Lebon launched the “comfortable, yet on-trend” footwear company shortly after he and wife Kat, owner of fashion retailer Lost in Seasons, purchased 15 Bute St in 2010.
Mr Lebon invented Rollies for his wife, and the brand is now being sold in 11 countries, including Australia, New Zealand, Japan, Germany, Dubai, the UK and USA.
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The pair has $1.4-$1.5 million price hopes for the four-level, four-bedroom home, which is scheduled to be auctioned on April 4.
In a promotional video created by selling agency Jas Stephens Yarraville, Mr Lebon said the property had “served so many incredible purposes for us”.
“We got married, we moved in, we had a family here, we’ve had two businesses (Rollies and Lost in Seasons), we’ve renovated it. We made the house our own,” he said.
“The beauty about a place this big, this close to the city is you can literally turn it into anything you want.”
The home had also been “a great place to manifest those creative juices”, Mr Lebon added, being surrounded by “great food, different cultures (and a) great art scene”.
Ms Lebon said she and her husband spent two and a half years creating the stylish pad that stands today, and had enjoyed it for the past seven and a half years.
“We stripped it back, pulled down all the ceilings and exposed it, and brought out the true beauty and what warehouse living should be,” she said.
“We then moved on to the bathroom, which we really wanted to have be highlight of the place.”
Jas Stephens’ Marina Condic said warehouse conversions were “extremely rare” in Seddon.
This one had been “the birthplace of so many things” for the Lebons and, now they were selling to make a tree change, offered plenty of options for buyers.
“With the space that is available and the mixed-use commercial and residential zoning, (the buyer could) work from home, run a business from home, or run workshops,” Ms Condic said.
CoreLogic records show the property last changed hands for $914,000 in 2010.
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Originally published as Rollie Nation shoes creators list Seddon warehouse conversion