‘Different lives’: Hailey Bieber’s photos can’t distract fans enough from one thing

Hailey Bieber’s just had a massive career win, and posted some fun photos to celebrate but there’s just one big problem.

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Hailey Bieber is just trying to celebrate her billion-dollar business deal in peace, but there’s an elephant in the room and his name is Justin Bieber.

The 28-year-old model, who married the Baby pop singer in 2018, announced last week that her beauty brand Rhode, which launched in 2022, had been acquired by e.l.f Beauty for a staggering $1 billion (A$1.56b).

Hailey immediately headed over to Instagram to celebrate the big news. She said she was “incredibly excited” to announce the buyout and that she’d always had “big dreams” for her skincare and makeup brand.

Creating a billion-dollar brand in three short years is undeniably impressive. Shortly afterwards, the model and mother-of-one posted a photo dump of herself on Instagram, looking hot in a cowboy hat and bikini.

Hailey Bieber went straight to Instagram when she made the billion dollar deal. Picture: Instagram/HaileyBieber

Creating a billion-dollar brand in three short years is undeniably impressive. Picture: Instagram/HaileyBieber

The carousel also included various shots of her rocking a thong and drinking out of a mug, which is very business-meets-influencer.

There was even a cute photo of a cake with “proud of you” written across it in icing, and the post, captioned “lemon drop martinis all summer long”, made Hailey’s life look pretty bloody perfect.  

She’s living the dream, looking gorgeous, and she’s never been richer. There’s only one small problem: everyone’s deeply worried about her husband.

Fans are worried because Justin Bieber keeps posting really random stuff online - like extreme close ups. Picture: Instagram/JustinBieber

Hailey Bieber is being called “amazing” by her fans. Picture: Instagram/HaileyBieber

So, while some fans are commenting things like, “You’re the sexiest mum”, “Gorgeous stunning radiant” and “Queen”, the post is also getting clogged up with concern about Justin Bieber.

“This woman’s husband is in a full spiral and she’s posting thirst traps,” one complained.

“I worry about Justin. Get him help!! Support him,” another fan pleaded.

“You and your husband are living crazy different lives!,” someone else said.

“Are you aware your husband is having a huge crisis? You need to be with him right now,” one demanded.

While Hailey’s celebrating her deal (as she should), Justin’s been looking noticeably thinner and posting erratically on Instagram, where he has 294 million followers.

Fans have expressed concern that the singer doesn’t look like himself. Picture: SBJ / BACKGRID

He hasn’t released new music since 2022. Picture: Instagram/JustinBieber

The 31-year-old singer posted a string of blurry selfies of him wearing a red tracksuit and captioned the photo dump: “U could point at my flaws or you could recognise your own lil bitch.”

Fans were immediately concerned.

“This is hard to watch,” one wrote.

“Pull yourself together,” someone else said.

“We are genuinely concerned about you,” one admitted.

“I’m worried” someone else wrote.

Hailey Bieber’s never been more rich or more successful. Picture: Instagram/HaileyBieber

In contrast fans have been worried about Justin. Picture: BackGrid

Bieber’s behaviour has become more erratic since selling his masters in 2022 for a reported $200 million. In 2023, he cut ties with his long-time manager, Scooter Braun, and then cancelled his world tour.

He also hasn’t released any new music since 2022, and in April 2025, he announced he was no longer involved with his fashion brand Drew House, which he co-founded with his former stylist and friend Ryan Good.

In 2023, he cut ties with his long-time manager, Scooter Braun, and then cancelled his world tour. Picture: BackGrid

Bieber’s reps have said he is just in a period of transistion. Picture: BackGrid

In February, in response to concerns about his health, Bieber’s representatives told TMZ that he was going through a “transformative” time.

“As he ended several close friendships and business relationships that no longer served him.” 

Justin’s also continued to look thinner and more gaunt and has been seen out and about in increasingly bizarre outfits.

While Hailey posts curated thirst traps and celebrates business dollar deals, Justin posts close-ups of his face and barely readable captions.

None of this, of course, should diminish Hailey’s success, and it certainly isn’t up to a woman to save a man, but it does make Hailey’s Instagram feed feel jarring in comparison.