‘Nail in the coffin’: YouTuber MrBeast on Donald Trump tariffs

One of the most influential figures among the world’s youth, MrBeast has weighed in on the tariffs smashing the economy.

Influential YouTube millionaire MrBeast has revealed his chocolate bar business has been smashed by Donald Trump’s tariffs.

Real name James “Jimmy” Donaldson, MrBeast told followers on his social media he feared import taxes could be the “nail in the coffin” for smaller businesses in the US.

His chocolate brand, Feastables, is made in Peru and America using imported cocoa – which does not grow in the US – with MrBeast saying tarffis have seen costs blow out.

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“Ironically because of all the new tariffs it is now way cheaper to make our chocolate bars we sell globally NOT in America because other countries don’t have a 20%+ tariff on our cogs (cost of goods sold),” he wrote on X.

“(By the way) we pay our farmers a living income, use fair trade certified beans, etc. so I was already spending a lot on cocoa.

“A random price hike was pretty brutal ngl (not gonna lie). We’ll figure it out. I feel for small businesses though. Could really be a nail in the coffin for them.”

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Mr Beast, a.k.a Jimmy Donaldson. Picture: Brendon Thorne/Getty Images

The YouTube star has revealed how tariffs are hitting his business.

MrBeast, 26, has more than 380 million subscribers to his YouTube channel and is known for his extravagant videos and challenges. He is reportedly worth hundreds of millions of dollars.

Stock markets have tumbled since the Trump administration imposed sweeping tariffs on overseas imports sparking fears of a trade war and global recession.

President Trump acknowledged on Wednesday, AEDT, the worldwide fallout from his “Liberation Day” tariffs has been “somewhat explosive”.

MrBeast’s Feastables chocolate is sold around the world.

The Republican argued “sometimes you have to mix it up a little bit” speaking to reporters during an event at the White House.

Mr Trump claimed the US government was reaping nearly $US2 billion ($3.35 billion) a day in tariff revenue, and that delegations other nations were heading to Washington to strike a deal with his administration.

Tariffs are paid by the importer, meaning US businesses are having to front the extra costs such as in the situation explained by MrBeast.

“There are tailored, highly tailored deals. Right now, Japan is flying here to make a deal,” the President said.

US President Donald Trump has called for Americans to remain calm. Picture: Saul Loeb/AFP

“South Korea is flying here to make a deal. And others are flying here … Our problem is you can’t see that many that fast.

“But we don’t have to because … the money is pouring in at a level that we’ve never seen before. And it’s going to be great for us.”

White House Press Secretary Karoline Leavitt confirmed on Tuesday, US time, a 104 per cent tariff would be imposed on Chinese products.

“Countries like China, who have chosen to retaliate and try to double down on their mistreatment of American workers, are making a mistake,” Ms Leavitt told reporters.

Beijing has called the decision to add additional tariffs to its products a “mistake upon a mistake”.