Woolworths forced to withdraw Australia Day merchandise over embarrassing mistake

ANOTHER day, another PR fail for Woolworths. The supermarket giant has withdrawn some Australia Day merchandise over an embarrassing error.

How did Woolworths miss this mistake?

ONE of Australia’s biggest retailers has committed a cardinal Aussie sin.

Grocery giant Woolworths has come under fire for selling Australia Day merchandise featuring a map of Australia with one critical omission — they left out Tasmania.

Caps baring a flag-filled outline of the country, minus our most southern state, hit the shelves ahead of Australia Day next week.

Tasmanians and sympathetic mainlanders alike are unimpressed.

So Woollies, you have missed Tassie off your Australia Day caps? Didn't you learn from the Commonwealth Games in...

Posted by Mary Dowsey-Herington on Tuesday, January 19, 2016

Hey Woolworths can you tell me if Tasmania is a part of Australia or not .... Obviously Tasmania is not by your...

Posted by Vikki Sherman on Monday, January 18, 2016

A spokesman for Woolworths said the chain would remove the product from sale.

“Woolworths is aware of the issue and in the process of withdrawing the product from our supermarket shelves,” a statement from the company read.

It is, of course, not the first time the Apple Isle has been forgotten by those who should know better.

In 2014, swimmers competing in the Commonwealth Games were sent into the pool with swimsuits stamped with a Tasmania-free Australia.

Tasmanian senator Jacqui Lambie, among others, was suitably outraged.

“I hope that it was an oversight and not deliberate. Tasmania also disappeared from Olympic medals and posters for Baz Luhrmann’s movie Australia, so it’s very disappointing that the same oversight has happened a number of times,” she said then.