Woolworhs announces big move to ease cost of living crisis

The major retailer has announced a new move to help Australians struggling with the cost of living.

Woolworths will freeze the prices of essential trolley items until the end of the year to help customers with the increased cost of living.

Food inflation across the nation began to increase late last year and while it initially affected mostly meat and imported products, it has since grown to impact almost every category.

The price of vegetables has skyrocketed, with some Australian supermarkets charging up to $10 for a lettuce because of the shortage caused by a poor growing season and flooding on the eastern seaboard.

Woolworths will freeze the prices of essential trolley items until the end of the year. Picture: Supplied

The decision was made to help customers with the increased cost of living. Picture: NCA NewsWire / David Geraghty.

It has prompted the retail giant to freeze the prices on Woolworths brand products and essential trolley items like flour, sugar, canned tomatoes, frozen peas, chicken tenders, laundry powder and dishwashing liquid.

In an email that will begin circulating among customers on Thursday, Woolworths Group chief Brad Banducci said the average family spent more than $200 on groceries and everyday essentials per week.

“We know this is a significant portion of weekly household budgets,” he said.

“As we all lean into the challenges of inflation, rest assured the whole team at Woolworths is committed to making sure you can always Get your Woolies worth.”

The cost of groceries has accelerating quickly at Australian supermarkets. Picture: NCA NewsWire / David Geraghty.

Mr Banducci advised customers to be creative and shop seasonally, look for the Woolworths logo on packaging and use the fuel discount when filling up the car to help save some money.

Last month, Woolworths dropped the price on more than 300 products as part of its Prices Dropped for Winter program. These included slow roast meats, cold and flu medicines, soups, coffee and pet food.

Woolworths Group chief Brad Banducci said the average family spent more than $200 on groceries and everyday essentials per week. Picture: NCA NewsWire / David Geraghty.