Woolies to revamp its unpopular $500 million rewards scheme

WOOLWORTHS is to give its much maligned loyalty rewards a revamp only eight months after rolling out the $500 million program.

WOOLIES is to give its much maligned loyalty rewards a revamp only eight months after rolling out the $500 million program.

To be unveiled soon, the grocery giant is expected to expand the range of products customers can earn through “Woolworths Dollars”.

The revamp comes after the loyalty scheme launch in October last year when it axed its Frequent Flyer rewards partnership with Qantas in favour of Woolworths Dollars, a move it later reversed.

Woolies is to revamp $500m rewards scheme

Shoppers also complained it was too hard to earn Woolworths Dollars and in turn claim deductions on future shops.

Customers also criticised the small number of grocery lines attracting orange Rewards tickets, the only purchases you can earn Woolworths dollars from.

Fairfax Media report the biggest issue for the program has been the lack of supplier support for it.

Woolies has ploughed $400 million into reducing prices over the past nine months and is investing another $150 million in improving price, customer service and loyalty under new CEO Brad Banducci.

Originally published as Woolies to revamp its unpopular $500 million rewards scheme