The not-so-fresh truth about supermarket catalogues

SUPERMARKETS make out that they’re all about the fresh produce, but experts have shown that they actually put another type of product front and centre.

Supermarkets make out that they’re all about the fresh produce, but experts have shown that they actually put another type of product front and centre.

AUSTRALIANS supermarkets are putting the junk in their junk mail, obesity prevention researchers say.

Two thirds of the food advertised in the catalogues of the nation’s four leading chains were not among the five core foods recommended for a healthy diet, the Deakin University analysis found.

The university’s World Health Organisation Collaborating Centre for Obesity Prevention analysed the content of Coles, Woolworths, Aldi and IGA catalogues over 12 weeks.

“The results of this study suggest that supermarket catalogues contribute towards an environment that supports unhealthy eating behaviour,” the centre’s Dr Adrian Cameron said.

“A clear opportunity exists for supermarkets to be part of the solution to the growing burden of diet-related disease by having their catalogues promote healthier foods.”

The study, published in the journal Health Promotion International, groups the products into four categories based on the Australian Guide to Healthy Eating.

THE CATEGORIES

● Daily essentials such as fruits, vegetables, dairy, meat, grains and water

● Discretionary foods to be eaten only occasionally including soft drinks, confectionary, chocolate, chips, processed meats, jams and cordial

● Alcohol

● Others including tea, coffee, sauces, salt, infant food products and spices

THE ADVERTISING

● 34.2 per cent in the recommended core food group

● 43.3 discretionary foods

● 8.5 alcohol

● 14 other.