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Taco Bell is opening in Australia for a third time

ONE of America’s biggest fast food chains is having a crack at the tricky Australian market — and its arrival is imminent.

Taco Bell Takes Breakfast Beyond the Border

TACO Bell is having another crack Down Under — and fans of its tex mex style won’t have to wait much longer.

An ad looking for staff at its first store in Brisbane’s Annerley has confirmed the much-speculated rumour the chain was planning on returning.

Taco Bell is coming back to Australia.
Taco Bell is coming back to Australia.
Taco Bell first tried to break into Australia in the early 80s. Picture: Joshua Blanchard/Getty Images
Taco Bell first tried to break into Australia in the early 80s. Picture: Joshua Blanchard/Getty Images

The American chain first tried to break into Australia’s tricky fast food market in the early 80s but withdrew after it was ordered to change its name as it conflicted with a Sydney restaurant called Taco Bell’s Casa.

They returned in 1997 with a store on Sydney’s George Street but by 2005, the tex mex chain had left the country again.

Its third arrival will no doubt worry other Mexican fast food chains that seem to have taken off in Australia in the past few years.

Chains such as Guzman y Gomez, Mad Mex and Zambrero have experienced exponential growth in Australia recently and clearly Taco Bell is wanting a slice of the taco.

Former Taco Bell boss Greg Creed hinted the chain was planning on returning way back in 2014 in an interview with Courier Mail.

“Mexican food, which wasn’t (widely) available five years ago, is now available. There’s obviously always been a lot of Asian food, but I’m really just blown away by the quality of food and restaurants that I’ve had a chance to visit while I’ve been here. So you should never say never (to Taco Bell re-entering Australia),” he said.

Sizzler Annerley was bulldozed swiftly after closing in July.
Sizzler Annerley was bulldozed swiftly after closing in July.

The chain will take the place of the bulldozed Sizzler Annerley which closed down on July 2 after 31 years of serving the beloved cheese bread to devoted Queensland customers.

The chain’s license is held by Collins Foods Limited in Australia, which also operates some KFC and Sizzler outlets.

Original URL: https://www.news.com.au/finance/business/retail/taco-bell-is-opening-in-australia-for-a-third-time/news-story/fab5c2c54f1b3ae4cc77d7487df04cf9