Recalled K-mart ‘Ham-mas’ Christmas bag reappears online
A twist has emerged after Kmart was forced to pull a Christmas product from its shelves after an embarrassing blunder.
A controversial Kmart Christmas bag pulled from shelves after backlash from Jewish lobby groups has resurfaced.
The bag, which reads “Merry Ham-mas”, sparked criticism due to its closeness to the name of terrorist group Hamas.
The Australian Jewish Association said that while “potentially funny”, the bag was not a “good look” for Kmart.
Kmart owner Wesfarmers swiftly removed the bag, admitting they had “got it wrong” and apologised “unreservedly”.
But, within a weeks, the tote had resurfaced for sale on popular online clothing and art platform Redbubble.
The bag appears to be identical to the original and was being sold on Redbubble for about $19, after a 20 per cent discount.
“You’re probably going to want to check out the cheeky redesign,” the description stated with a “winking face emoji”.
The designer and seller, OEV Designs, currently only has a single other item on sale, a “Merry Ham-mas” apron.
The apron, age restricted on Redbubble, features the backside of a pig, smiling and wearing a traditional Christmas hat.
OEV Designs joined Redbubble in March 2023, with the site offering a platform for small-scale designers and resellers.
K-MART STUFF-UP!
— Australian Jewish Association (@AustralianJA) November 8, 2023
Check out the special Christmas bag currently available via K-Mart online. Yes, it's real!!
Although this is potentially funny (the AJA committee has tossed around some non-PC jokes) it's really not a good look.
We suspect some product manager may cause the⦠pic.twitter.com/vGswVvvNG6
The removal of the Kmart bag, while swiftly done, faced criticism online and was perceived by some as an over-reaction.
American late night TV host John Oliver joked: “It feels like ham-mas starts a little earlier every year, doesn’t it?
“One day it’s ham-oween, the next, your neighbour’s hanging up ham-mas lights”.
“Things are, understandably, very tense right now, and it seems like everyone is finding themselves making mistakes.”
Soon after the recall, Twitter user as “ash” posted a satirical version of the bag featuring Palestinian group Fatah.
“Not sure about the new Christmas bag from Kmart,” the tweet said with the quote: “Try not to get Fatah after Christmas.”
It comes as tensions mount in Australia over the ongoing military campaign by Israeli army into Hamas-controlled Gaza.
Clashes between pro-Israeli and pro-Palestinian groups in Melbourne last week flared up after a burger store was burned.