Hamburglar is back, and he’s sexy
AFTER 13 years, McDonald’s iconic burger thief has returned to his life of crime. He’s all grown up, and it’s super weird.
AFTER 13 years McDonald’s iconic burger thief has returned to his life of crime — but he’s no longer the red-haired, one-toothed child you used to know.
Hamburglar is all grown up — and he’s sexy. It’s super weird.
The new take on the character was teased yesterday with a short video featuring Hamburglar as a suburban dad grilling burgers on his lawn.
The new Hamburglar — a real-life character who looks kind of like a cross between Armie Hammer in The Lone Ranger and a ‘plumber’ — will feature in ads for McDonald’s new Sirloin Third Pound Burger, accompanied by the hashtag #robblerobble.
The news has sparked a wave of jokes and memes on social media, as people come to terms with the ‘80s icon’s new appearance.
McDonald’s is working to turn around its business, which has seen sales and customer visits decline due to tough competition and the perception that its food is low quality. This year the company has announced a simplified grilled chicken recipe and said it will curb the use of antibiotics in its chicken, among other changes.
The Oak Brook, Illinois-based chain gave Ronald McDonald a makeover last year and gave him an official Instagram account. Some observers described his new apparel, which included a bowtie and rugby shirt, as hipster-y.
Wait, is this who we think it is??! https://t.co/rc9xhQrAUi
â McDonald's (@McDonalds) May 6, 2015
Oh wow Dave from Wendyâs is looking much better these days #Hamburglar pic.twitter.com/Yoq8LWoIed
â Brian Ries (@moneyries) May 6, 2015
The new Hamburglar is cool but not sure what McDonald's was thinking with this new Grimace. pic.twitter.com/LuyeJhZosI
â Steve Kovach (@stevekovach) May 6, 2015
If anyone should have dadbod, it's the new Hamburglar.
â Erin Ruberry (@erinruberry) May 6, 2015
Wow, McDonald's new Hamburglar is intense. pic.twitter.com/XMatFVeoXX
â Jessie (@NicCageMatch) May 6, 2015
Following the reveal of McDonald's new Hamburglar, we're getting a look at their rebooted Grimace... pic.twitter.com/e2x1WY2F7P
â Winston Whitehurst (@w_whitehurst) May 6, 2015
"All these years in prison, I've seen & done things no man should. Horrible things..." -the new #Hamburglar pic.twitter.com/8LySgLCyqL
â Diane N. Sevenay (@Diane_7A) May 6, 2015