Dick Smith is back from the dead
A DAY after the last physical stores closed for good, Dick Smith’s website has relaunched. But are there any bargains?
A DAY after the last physical stores closed for good, Dick Smith’s website has relaunched nearly a month ahead of schedule.
Online retailer Kogan.com purchased the Dick Smith online business in March, with a relaunch originally scheduled for June 1, but the new Dicksmith.com.au and Dicksmith.co.nz websites have gone live today with a ‘Relaunch Sale’ to celebrate.
The store, which leverages the same existing back-end logistics and supplier arrangements as Kogan.com, will stock more than 5500 products including smartphones, cameras and appliances, with more than 1800 products available for fast dispatch.
David Shafer, executive director of Kogan.com and Dick Smith, said the all orders from today onwards would come with the full backing of the Kogan.com business.
“The new and improved dicksmith.com.au is open for business, and it’s better than ever,” he said. “We are extremely proud of the speed with which we were able to relaunch the Dick Smith online business, with a leading website, product range, and back-end systems to power the operation.
“Dick Smith’s recent history has been disappointing for many Australians, but for millions of us, it is an iconic brand we all know and love. We will work hard to restore the faith Australians have put in the Dick Smith brand for almost 50 years.”
As well as Canon, Nikon and Panasonic cameras, Apple and Samsung smartphones, Breville appliances, and ASUS, HP and Lenovo laptops, the new Dick Smith store also stocks Kogan-branded products.
The longstanding Dick Smith home brand has been canned, however.
Kogan.com founder Ruslan Kogan has claimed the increased buying power of the combined stores would lead to better prices for customers of both.
Among the bargains on offer include a Western Digital 1TB external hard drive for $79, which is roughly $6 cheaper than on other sites.
An ASUS EeeBook is about $30 cheaper at $299, and you can get a Lavazza Fantasia coffee machine for $269, or $130 under the recommended retail price.
A Samsung Galaxy S7 Edge is about $40 cheaper than average at $819, but $399 for an Apple iPhone 5s is about the same as competing websites.
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