Coronavirus: IGA defends expensive toilet paper in blunt sign

This IGA has displayed a blunt sign to shoppers after customers complained about toilet paper costing $3.47 per roll.

An IGA store left a blunt note justifying why it was charging $3.47 for a single roll of toilet paper, after customer outrage.

Customer Colin Ahearn shared a picture of the explanatory note attached to the toilet paper shelf of Corfield IGA in Perth, Western Australia.

The sign read: “This is our cost price on this product as we are shocked how much we were being charged.”

The store assured customers they weren’t making a profit, instead blaming the marked-up price on their suppliers.

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This Perth IGA has marked up the price of a single loo roll to a staggering $3.47.

The IGA left a note explaining the price mark-up to customers.

“We have not been able to get adequate toilet paper supply recently through our regular suppliers,” the note read.

The IGA store said it decided to forgo its profits to provide customers with toilet paper.

“We figure it is better to offer our customers something that is expensive than nothing at all,” the note read.

“We are not making one cent from this product due to the current circumstances.”

A notice at the bottom said there was a limit of four single rolls per customer.

The toilet paper shortage has been going on for over a month. John Minchillo/AP

Mr Ahearn was taken aback when he saw the price of the rolls.

“Our local IGA do a great job. The reason I took the picture was purely the price, I have to say I was shocked,” he said, according to the Daily Mail.

“My frustration was certainly geared towards the wholesalers versus our local store,” he explained.

Mr Ahearn noted the store had provided free items such as potatoes, mince and milk to pensioners and Centrelink card holders in the past week.

Facebook commenters said they had seen similar high prices for single toilet paper rolls at other stores.

One user wrote: “Our IGA were selling two rolls in a plastic bag for $3.50 about three weeks ago.”

Another commenter said: “It's criminal! Good on IGA for doing their best to get toilet paper.”

A commenter wrote: “Who is the supplier? That is disgusting. Needs to be reported to your local MP. This is called profiteering!”