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Coles’ new Little Shop collectables are back

Coles is bringing back their hugely popular Little Shop and its second edition carries 30 new miniature collectables.

Little things: The reasons why we love miniatures

Coles supermarkets is bringing back their hugely popular minis with a Little Shop 2 edition of 30 new miniature collectables of popular groceries.

These include favourite kids’ snacks Arnott’s Barbecue Shapes, Heinz Baked Beans, Maggi 2 Minute Noodles, Campbell’s Tomato Soup and the refreshing Eclipse Mints.

Among these is a special edition Vegemite vintage mini to celebrate the popular spread’s long history on Australian shopping lists.

“We have been inundated with requests to bring Little Shop back and we know customers will be very excited about this brand new collection,” said Coles Chief Marketing Officer Lisa Ronson.

“We think customers will be excited to find out about additional surprises we have in store for them.”

Billy Keating, 5, and Ava Keating, 9, with the new Coles Mini Collectables. Picture: Tim Hunter.
Billy Keating, 5, and Ava Keating, 9, with the new Coles Mini Collectables. Picture: Tim Hunter.

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Little Shop collectables was one of the most popular marketing campaigns undertaken by any retailer for years when it first was promoted by Coles in 2018.

Such is the popularity of the toys that Coles believes they will give it a noticeable point of difference in the highly competitive $90 billion grocery sector.

Sydney mum Sarah Keating said her children Ava, 9, and Billy, 5, are excited for the return of the Little Shop collectables.

“The size and attention to detail is amazing and the kids love using their minis to play with their other toys,” said Ms Keating.

“They love the Eclipse Mints and the Finish Dishwasher Cleaner.”

Also available for purchase are mini trolleys and baskets, and new additions including Little Shop 2 collector cases, a Coles replica truck and toy cash register.

Coles Little Shop 2 collectables can be bought in all Coles supermarkets, Coles Express and online from July 17. With every $30 spent customers will also be offered a free collectable.

Coles Little Shop 2 collectables can be bought in all Coles supermarkets, Coles Express and online from July 17.
Coles Little Shop 2 collectables can be bought in all Coles supermarkets, Coles Express and online from July 17.

FULL LIST OF COLES LITTLE SHOP 2 MINIS

Heritage Mill Apple Crumble Clusters

Leggos Pizza Sauce

Arnotts Orginal Barbecue Shapes

Gillette Fusion 5 Razor

Bref Power Active Juicy Lemon Toilet Cleaner

Eclipse Spearmint Mints

Primo English Style Ham

Olay Complete Defence Moisturising Lotion

Chobani Greek Yoghurt Flip

My Dog Meaty Loaf

Coles Special Burger Sauce

Finish Dishwashing Cleaner

Coles Prepaid Gift Card

Messy Monkeys Snack Bars

Coles Ultimate Choc Chip Cookies

Maggi Chicken Wholemeal 2 minute noodles

Bulla Thickened Cream

Moccona Classic Medium Roast Coffee

Latina Fresh Beef Ravioli

Australian Field Fresh Garden Peas

Kleenex Value Pack Toilet Paper

Australia’s Own Full Cream A2 Protein Milk

Mount Franklin Lightly Sparkling Water

Tip Top The One Bread

Dynamo Professional Washing Liquid

Vegemite

Heinz Baked Beans No Added Sugar

Edgell Black Beans

Campbells Condensed Tomato Soup

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Original URL: https://www.news.com.au/finance/business/retail/coles-officially-reveals-30-new-little-shop-collectables/news-story/ad4e77e114afece6a965fd51e86e7995