Beyonce fans slay Red Lobster on Twitter

WHEN a global superstar gives your brand a free kick on Super Bowl weekend, you jump... Unless you’re Red Lobster.

Beyonce fans slay Red Lobster

WHEN a global superstar gives your brand a free kick on Super Bowl weekend, you jump.

That’s unless you’re Red Lobster’s social media manager, who has been called out on Twitter over the restaurant chain’s reaction to a shout-out by Beyonce.

In her new song Formation, released ahead of her half time performance, Queen Bey gives a nod to the seafood chain with the lyrics: “When he f*** me good I take his ass to Red Lobster, cause I slay”.

Beyonce’s fans waited eight hours for Red Lobster’s Twitter account to respond, inundating it with tongue-in-cheek tweets about its silence.

everyone watching @redlobster like pic.twitter.com/tOqBsDC2U8

— Sam Diss (@SamDiss) February 6, 2016

When the restaurant chain’s Twitter account finally kicked into gear, its response left Beyonce fans cold.

"Cheddar Bey Biscuits" has a nice ring to it, don't you think? #Formation @Beyonce pic.twitter.com/QzgVtYAKNo

— Red Lobster (@redlobster) February 7, 2016

Let's do some #BetterRedLobsterTweets. pic.twitter.com/NxNlu4zY1x

— deray's blue vest (@deraysvest) February 7, 2016

red lobster social media team deciding on the next tweet. pic.twitter.com/dy2l9mu1Qv

— Sean. (@Seantaneous) February 6, 2016

@redlobster yall had hours and this is what yall come up with? pic.twitter.com/DY2jO6y9Ti

— E. (@ErykahTbh) February 7, 2016

Red Lobster social media team, working all day on a tweet about Beyoncé's Formation. "Got it! Cheddar Bey biscuits!" pic.twitter.com/WxItq0YbNp

— deray's blue vest (@deraysvest) February 7, 2016

That said, the half-hearted reaction racked up more than 12,000 retweets and mentions, making it Red Lobster’s most popular tweet ever.