Aldi’s latest Special Buys to include discount horse riding lessons, equestrian gear
IF YOU thought the madness over those Dyson vacuum cleaners was intense, wait until parents get wind of the chain’s latest offer.
ALDI’S infamous Special Buys are about to enter brand new territory.
The cult discount supermarket chain will offer cheap horse riding lessons for both children and adults this Sunday.
But it’s bad news for Aussie families — the offer, which will allow shoppers to save 30 per cent off private lessons, will only be available in the UK for now.
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According to The Sun, prices will start at just $38 and are available at two locations only.
The sale is designed to promote the store’s new Summer Equestrian clothing range, which will launch on the same day.
The range includes boots, jackets and socks, with everything priced between $4.50 and $36.
The lessons will teach students the basics, including how to mount and dismount a horse as well as how to stop and steer.
They will be available at the Summerhouse Equestrian in Cheltenham, Gloucestershire, and Parbold Equestrian near Wigan, Lancashire in England — and as usual with Aldi’s Special Buys, numbers are limited.
The latest offer is expected to be a hit with shoppers, given horse riding is traditionally a pricey pastime.
In fact, it’s likely the offer will cause a frenzy among consumers — although time will tell whether the lessons cause chaotic scenes similar to those seen Down Under.
When Aldi released $299 Dyson vacuum cleaners in Australia in December 2017, for example, shoppers started lining up from 7.30am outside some stores, with some accusing fellow shoppers of shoving and pushing in, and several even allegedly grabbing vacuums out of other people’s hands.
In September 2017 there was pandemonium surrounding Aldi’s $99 grey armchair, while earlier that month two families were filmed fighting over outdoor furniture during a different sale.
According to the website, Aldi’s Special Buys “can include anything from electronics, like LCD TVs and DVD players, to clothing and furniture”, and they are released twice a week.
It is not known whether a similar offer will be rolled out to Australian stores.
The intense competition to snare a coveted item has caused some shoppers to call for the introduction of a ticketing system or restricting items to just one per customer.
Some have demanded added security to prevent potential brawls, while others have pledged to boycott the German company’s stores altogether as a result of the Special Buys madness.