Aldi slashes spring prices

DISCOUNT supermarket Aldi has kicked off another bout in the price war with permanent cuts of up to 25 per cent to popular spring products.

More price cuts are coming. Picture: Daniel Leal-Olivas/AFP

DISCOUNT supermarket Aldi has kicked off another bout in the price war with permanent cuts of up to 25 per cent to popular spring products.

From today, Aldi has reduced its marinated lamb legs by $5 to $14.99, chicken kebabs by $1 to $9.99, 1kg Greek yoghurt by 30c to $3.69, and 175g rindless bacon by 50c to $2.49. Other products getting the chop include chocolate chip cookies, nuts and tuna.

“We concentrate on selling our select range of exclusive brands rather than spending money on customer loyalty programs or expensive point of sale displays,” an Aldi spokeswoman said.

“All of this means we can deliver permanently lower prices to consumers.

“Aldi has consistently led the market on pricing, with independent research finding shoppers save up to 30 per cent when comparing like for like single items and the full weekly family shop.

“Our exclusive brands are benchmarked to be equivalent to, or better than, the market leading products, so while they are offered at a discount price, they never comprise on quality.”

It comes after industry data last month suggested shoppers may be tiring of Aldi, with figures showing the German retailer’s market share in NSW, Victoria and Queensland began to falter during the 2016 financial year.

Despite a rapid expansion up and down the east coast, Aldi’s market share dropped to 11.7 per cent in June, down from 12 per cent in the same month in 2015 — the first time Aldi’s growth has hit a speed bump since opening its inaugural store in Bankstown 15 years ago, The Daily Telegraph reported.

Earlier this year, Aldi joined in a wave of aggressive price cuts kicked off by Woolworths and Coles, with meat products including lamb legs a key focus.