Companies are cashing in on the Brad Pitt and Angelina Jolie split

THE news of Angelina Jolie and Brad Pitt’s divorce was music to the ears of marketing execs, who cashed in on the split of the decade with these hilarious ads.

Brad and Ange: A marketing meme waiting to happen. Picture: Kevin Winter

THE news of Brad Pitt and Angelina Jolie’s divorce took the world by storm last week – but it seems some companies are using the high profile split to their advantage.

While heartbroken fans of the famous pair are still grieving over the breakup, it didn’t take long for marketing masterminds to put a business spin on the split, The Sun reports.

According to Maria Vardy, managing director at marketing agency Jaywing, brands that are “brave enough” to embrace real time news into their marketing strategy can reap big rewards.

But she warned businesses should be careful when it comes to delicate situations such as divorces, especially when there are children involved.

“There’s a fine line in getting the approach and sentiment right, especially in the case of brand Brangelina,” Ms Vardy told The Independent.

“The end of their relationship is also the end of a lot of the emotional development associated with them as a couple and as a family.”

Here are five hilarious examples of post-Brangelina split marketing.

IKEA – ‘BREAKUPS HAPPEN’

Leading the way in perfectly-timed marketing was Swedish favourite Ikea with these reassuring words.

The Singapore segment of the Swedish furniture giant published an ad captioned “Breakups happen” alongside a two-seater sofa in two halves and positioned back-to-back.

The brand described the sofa as offering “a personalised seating solution”, Ikea wrote, “perfect for any celebrity relationship”.

NORWEGIAN AIRLINES — ‘BRAD IS SINGLE’

Got to love quick #marketing capturing current stories in a fun way 10/10 to @NorwegianUK #advertising #humor #BradIsSingle pic.twitter.com/qlPOjoOKAJ

— Nina Stobart (@NinaStobart) September 23, 2016

BOOST JUICE — ‘FREE FOR BRAD AND ANGE’

We didn’t expect to hear #Brangelina split up, and you didn’t expect us to add 2 bonus names! FREE Boost to Brad & Angelina's TODAY only! pic.twitter.com/awc1AObySh

— Boost Juice (@boostjuiceoz) September 21, 2016

If only we shared such prestigious names …

CAPI — ‘JEN GOT HER SPARKLE BACK’

Even Jen gets a reference.

VIASAT — ‘MR AND MRS SMITH’

A nostalgic reference from Viasat.

This article first appeared at The Sun and was reproduced with permission.