NZ honey producers seek trade protection

THE producers of NZ manuka honey are seeking international trademark protection of the product to stop fakes hitting the market.

NEW Zealand manuka honey producers are seeking the same trademark protection accorded to French Champagne and Scottish Whisky after a surge in fakes.

THE UMF Honey Association is seeking to protect the use of the name because imitations are damaging the brand at a time when demand in markets such as China is growing.