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Nine buys 50 per cent stake of ninemsn from Microsoft

NINE Entertainment is taking control of the digital media company formerly known as ninemsn by buying the 50 per cent stake owned by Microsoft.

A pedestrian walks past the logo for Channel Nine television network in Sydney. Picture: Jack Atley.
A pedestrian walks past the logo for Channel Nine television network in Sydney. Picture: Jack Atley.

NINE Entertainment is taking control of the digital media company formerly known as ninemsn by buying the 50 per cent stake owned by Microsoft.

Nine will take full ownership of the company, now called Mi9, from November 1.

Microsoft will remain a partner with the business, meaning its advertising and technology will remain a part of Mi9, Nine said on Monday.

Ninemsn was established by Microsoft and Nine in 1997, operating news and entertainment websites and consumer and advertising data services.

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Original URL: https://www.news.com.au/finance/business/nine-buys-50-per-cent-stake-of-ninemsn-from-microsoft/news-story/f907918101108cfda7fb35aa4631ac55