News.com.au delivers record audience of 11 million

The nation’s number one news site, news.com.au, has broken an Australian record, attracting an unrivalled audience in November.

News.com.au is Australia’s number one news website.

News.com.au, Australia’s number one news site, has delivered a record audience of more than 11 million readers.

The site delivered the highest audience ever recorded in the news category in November, drawing 11.2 million unique Australian readers, 1.5 million ahead of its closest competitor, according to Nielsen Digital Content Ratings.

News.com.au also scored 256 million page impressions last month, with Aussies flocking to the site for our Melbourne Cup and bushfire coverage.

“To be the first ever to reach a unique audience over 11 million in the digital news category is an incredible result and testament to the hard work of the news.com.au team, from editorial, product and analytics, to commercial and marketing, puts in every single day,” news.com.au editor-in-chief Kate de Brito said.

“Our coverage of breaking news and the newsroom strategy of news from all angles continues to deliver outstanding results and I’m incredibly proud of the team.

“They have a unique relationship with our audience and are passionate about serving them the news every day.

Editor-in-chief Kate de Brito says news.com.au has a unique relationship with its audience.

“News.com.au had its biggest day on record in November on Melbourne Cup 2019 with a daily unique audience of 2.66 million, a lot of planning went into making this happen.

“Our round-the-clock coverage of the devastating Queensland and NSW bushfires with live blogs every day, and the ongoing Prince Andrew scandal all contributed to news.com.au’s audience growth in November.

“2020 is looming as another big year. Our news app continues to perform above our expectations and we’re already preparing for our coverage of the Olympics and the US election.”