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Lego recreates ads by BT Infinity, Confused.com, Premiere Inn and British Heart Foundation for The Lego Movie

EVERYONE loves Lego right? And who wouldn’t after this great stunt which saw the toy brand recreate shot-for-shot these four famous ads on TV?

The LEGO Movie ad break

IT’S definitely one way to promote a movie. Lego took over an entire commercial break in the UK during Dancing on Ice with remakes of four famous adverts, but in Lego form. Awesome.

The Lego versions are shot-for-shot recreations of ads from the British Heart Foundation, Premiere Inn, BT Infinity and Confused.com.

So if you’ve ever wanted to see what a Lego version of Vinnie Jones and Lenny Henry looks like, this is your chance.

The advertising stunt was to promote The Lego Movie, which will be released on April 3.

Check out the Lego versions and then the originals:

News_Rich_Media: Premier Inn partnered with Lego and Warner Bros to recreate their 2014 Ad '#goodnightguarantee'. Courtesy: Premier Inn

News_Rich_Media: The original Premier Inn TV ad #goodnightguarantee before it was recreated by Lego and Warner Bros. Courtesy: Premier Inn

News_Rich_Media: Confused.com advert made entirely from LEGO bricks. Courtesy: Confused.com

News_Rich_Media: The original confused.com ad before one was created entirely out of LEGO bricks. Courtesy: Confused.com

News_Rich_Media: The original BT Infinity commercial for broadband. For the Lego version, see full Lego trailer above at 1:25. Courtesy: BTCampaigns

News_Rich_Media: The British Heart Foundation Lego version

News_Rich_Media: The British Heart Foundation original ad

Original URL: https://www.news.com.au/finance/business/media/lego-recreates-ads-by-bt-infinity-confusedcom-premiere-inn-and-british-heart-foundation-for-the-lego-movie/news-story/1652f17d8eeef6a5d4c055889dad3c21