Kellogg pulls ads from Breitbart

KELLOGG says it will no longer advertise on Breitbart.com, the website formerly run by one of Donald Trump’s top aides, Steve Bannon.

Kellogg will no longer advertise on Breitbart.com.

KELLOGG says it will no longer advertise on Breitbart.com, the website formerly run by one of President-elect Donald Trump’s top aides, Steve Bannon.

The food manufacturer decided to discontinue advertising on the site as soon as it was alerted by consumers to the presence of its ads, Kellogg Co. spokeswoman Kris Charles said Tuesday.

“We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” Ms Charles said.

“This involves reviewing websites where ads could potentially be placed using filtering technology to assess site content. As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed.”

Breitbart is the target of a concerted effort on social media that calls on companies to cease advertising on the site, which has been condemned as racist, sexist and anti-Semitic.

Pharmaceutical maker Novo Nordisk, online glasses retailer Warby Parker and the San Diego Zoo are among those that have publicly stated on Twitter that they will no longer advertise on the site.

Joel Pollak, Breitbart’s senior editor-at-large and in-house counsel, has previously defended its Mr Bannon from claims of anti-Semitism and white nationalism, which he described as “false and defamatory”.

Mr Bannon ran Breitbart before becoming the top strategist on Mr Trump’s campaign last summer. Mr Trump has since named Mr Bannon his senior adviser in the White House.

The site called Kellogg’s decision “economic censorship” and “un-American”, saying Kellogg was denigrating “to its own detriment” the consumers who elected Mr Trump, saying the site had 45 million unique visitors in the last 30 days.

“Kellogg’s decision to blacklist one of the largest conservative media outlets in America is economic censorship of mainstream conservative political discourse,” it said in a statement. “That is as un-American as it gets.”