Godfreys fails to pick up on new vac trend

GODFREYS admits it was too slow to capitalise on the trend towards stick vacuum cleaners and as a consequence its profits have suffered.

Godfrey's failure to catch onto the stick vacuum craze has cost the retailer a chunk of profits.

GODFREYS' failure to quickly catch onto the stick vacuum craze has cost the retailer its chief executive and a chunk of profit.

UNAUDITED figures show a sharp decline in the retailer's half year profit because the vacuum cleaner specialist was slower than its competitors to stock a variety of stick vacuums.