Network Ten has just changed its logo — and not everyone’s impressed

NETWORK Ten has finally changed its iconic design ahead of announcing programming changes. It’s had a mixed response.

CHANNEL 10 has introduced a new logo as part of a major brand refresh by its new American owners CBS.

The network announced the change from its iconic blue circle, with the word “ten” in the middle, to different-coloured circles with a numerical “10” in a thick, “bubble-writing” style white font.

The new logo might be a touch simpler, but let’s just say it’s sparked a rather polarising response online.

Here’s Bachelor host Osher Gunsberg triumphantly presenting the new design on Twitter:

Oh, hey 👋 #10TVWithATwist pic.twitter.com/o6odoNwWkF

— Channel 10 (@channelten) October 31, 2018

And here’s the public’s... well... less-than-impressed response:

why does the new Channel 10 logo look like a mid-90s ad for the lotto pic.twitter.com/zvgJO1mXDp

— Naaman Zhou (@naamanzhou) October 31, 2018

Have to admit, I'm not really a fan of Channel 10's new logo https://t.co/Cw82q02Ocg

— David Barden (@davefbarden) October 31, 2018

Has @channelten changed its logo? If so, tell ‘em I hate it! #10TVWithATwist pic.twitter.com/V4SfqbHzsD

— James Law (@JournoLawJ) October 31, 2018

Reminded I need to check my Powerball ticket. #10TVWithATwist pic.twitter.com/OeK5VZL1Xb

— Dan Barrett (@TheDanBarrett) October 31, 2018

Halloween costume is now 'The Old Ten Logo' #10TVWithATwist #HappyHalloween pic.twitter.com/ndtFXyZCSG

— 👻 Corpse Kennett 👻 (@chriskennett) October 31, 2018

The new Channel 10 logo is horrific

— Jenna (@jenna_pr) October 31, 2018

To be fair, there were a couple of positive responses to it too:

alright, the new @channelten look (including colour scheme) is actually really great #10TVWithATwist pic.twitter.com/jEiII7chcF

— Ti Butler👩‍🎤 (@tibutler) October 31, 2018

Thoughts on Ten's new logo design? I like it. pic.twitter.com/ztaYQj88Hn

— ♔ ᴀʟɪsʜᴀ. (@Lisheon) October 31, 2018

The network has hit back at the criticism with a bit of good-humoured sass:

Hey David, what your handle says 😇 #10TVWithATwist https://t.co/o3ZJVCGKBO

— Channel 10 (@channelten) October 31, 2018

Yes, we know, the new logo is a ballsy move 😏 #10TVWithATwist pic.twitter.com/Yes0CTlnwW

— Channel 10 (@channelten) October 31, 2018

People are using the hashtag #10TVWithATwist ahead of tonight’s announcements of the shows that will be airing on Network Ten in 2019.

It’s not just the logo. The network has announced a bunch of new channels, including “10 Peach”, which will host lighter shows like Neighbours, Charmed and The Flash, and “10 Boss”, which will be home to more strong character-led content like Judge Judy and Law & Order: SVU.

“Our aim here is simple: make our brands more distinctive, give them stronger cut-through in a hyper-competitive media sector, ensure greater consistency across our family of brands, strengthen our already deep engagement with audiences, and underline our entertainment credentials,” said Network Ten’s chief executive officer Paul Anderson, according to Ten Daily.

The network has also announced a new upcoming podcast called 10 Speaks.

On Monday, workers removed the network’s original logo from its Pyrmont headquarters.

According to TV Tonight, there has also been talk about multichannels to be renamed as “Boss” and “Peach”.

We’re excited to see what else is coming, but the new logo is a hard pass from us.