Elon Musk’s sister, Tosca, reveals steamy new business venture

Much like her brother, Elon Musk’s sister has a bold business mindset, though her way of building wealth is a lot more risqué than cars and tech.

The world is used to hearing about Elon Musk’s new multimillion-dollar ventures, but it turns out his younger sister also shares his bold business mindset – though her way of building her empire is a bit more steamy than cars and tech.

While the Tesla founder might be the most well-known of his siblings, he is not the only successful entrepreneur in the family.

Tosca Musk, 47, is the CEO and co-founder of romance entertainment streaming platform and production company, Passionflix.

The services, founded in 2017, offers a range of movie and TV adaptations of popular romance novels and erotic fiction.

For $US5.99 ($A8.36) a month, users can choose between movies and shows that fall under a range of sections, starting at Oh So Vanilla and Mildly Titillating and moving up to Passion & Romance, Toe Curling Yumminess and NSFW (Not Safe For Work).

Tosca Musk, 47, is the CEO and co-founder of Passionflix. Picture: Tosca Musk/Instagram

Speaking to The New York Times, Ms Musk said Passionflix has raised almost $22 million in early funding, with the CEO hoping to add another five or 10 million to that number.

Not only does the platform host a number of licenced movies and shows, it also includes original productions, many of which are directed by Ms Musk herself.

The 47-year-old is passionate about breaking down the stigma around the romance and erotica categories.

“Most of the time people look down at romance – there is apparently something radical in having female desire as a main theme – and they don’t think that romance is intellectual enough,” she told the publication.

“I think that is wrong. Romance is about validating emotions. It’s about removing shame from sexuality. It’s about uplifting stories.

“Nothing we do is about being a victim or women in jeopardy or the domestication of women.”

Ms Musk said at the core of romance shows and films is the story of two people who “connect, communicate and compromise”.

Subscribers can choose from a number of categories. Picture: Passionflix

Ms Musk also directs films and movies for the platform. Picture: Tosca Musk/Instagram

However, getting Passionflix to where it is now hasn’t been easy, with Ms Musk and her team facing many more obstacles to continue to grow the platform.

The pandemic brought production to a halt for a period of time and the market has become over-saturated with new online streaming services.

Though Ms Musk said she would keep pushing forward, saying it wasn’t in her genes to give up. Most people would assume that Ms Musk’s billionaire brother would be more than happy to offer a hand to help his sister’s business venture, right?

Well, Ms Musk has remained tight-lipped about whether Elon has any financial stake in the company, saying it was “difficult” for her to answer that question.

“If I say that he is an investor, then everybody says, ‘Oh, she just got her brother to pay for it.’ And if I say he didn’t invest, then you all say, ‘He doesn’t support her’,” Ms Musk said.

At the moment, her brother is in the midst of a $US44 billion ($A61.3 billion) takeover deal with Twitter, with the social media giant reportedly preparing to give into data access demands from the SpaceX CEO.

Mr Musk recently claimed the deal was “temporarily on hold” after asking the social media platform to clarify how many of its users were bots or spam accounts.

The Tesla founder accused the social media giant of “resisting and thwarting” his right to information about fake accounts, something he has previously mentioned was key to the massive deal going through.

Elon Musk threatened to scrap the deal with Twitter. Picture: Ryan Lash /Ted Conferences, LLC/AFP

He has claimed up to half of Twitter’s 229 million users could be fake. Twitter puts that number at around 5 per cent.

Twitter’s board now plans to comply with Mr Musk’s demands by offering access to its full “fire hose” of data comprising of more than 500 million tweets posted each day, The Washington Post reported.

A source familiar with the company’s thinking told the publication that the information could be provided as soon as this week.

A letter sent from Mr Musk’s legal team on Monday claimed Twitter is “obligated” to provide information and data for “any reasonable business purpose related to the consummation of the transaction”.

“Musk believes Twitter is transparently refusing to comply with its obligations under the merger agreement, which is causing further suspicion that the company is withholding the requested data due to concern for what Musk’s own analysis of that data will uncover,” the letter from Mr Musk’s lawyer to Twitter’s chief legal officer, Vijaya Gadde, read.

“As Twitter’s prospective owner, Musk is clearly entitled to the requested data to enable him to prepare for transitioning Twitter’s business to his ownership and to facilitate his transaction financing. To do both, he must have a complete and accurate understanding of the very core of Twitter’s business model – its active user base.

“In any event, Musk is not required to explain his rationale for requesting the data, nor submit to the new conditions the company has attempted to impose on his contractual right to the requested data.”

The letter added that Mr Musk reserves the right to “terminate” the agreement.