Katie Price appears on The Morning Show for the first of her regular segments - and she’s smarter than you think

THE glamour model and new Morning Show contributor is about to get her seventh boob job, but that’s not the only surprising fact about her, as she revealed on Channel 7 this morning.

Katie Price Global Ambassador for ColourB4 photo call at the Worx in London.

Pictured: Katie Price, Jordan

Ref: SPL774231 040614
Picture by: Splash News

Splash News and Pictures
Los Angeles: 310-821-2666
New York: 212-619-2666
London: 870-934-2666
[e-mail]

KATIE Price might seem like an unusual choice to join The Morning Show, but after her first segment she’s proved there’s more to her than just her massive 34F boobs.

Price, glamour model and mother-of-five, was today announced as a new weekly contributor to the Seven show in a new partnership that will see her give her two pence worth on beauty, fashion and motherhood.

But while some might think she’s just an attention seeker only known for flaunting her flesh, this morning Price showed she’s smarter than you think - and she knows exactly what she’s doing.

Katie Price dresses up to launch ColourB4 hair colour remover.

Price flaunts her assets to launch her new novel "Make My Wish Come True".

Known for her outrageous and often ridiculous fashion choices, the former wife of Peter Andre says that looking “silly” and propping her assets up to almost rest under her chin is a deliberate ploy to make headlines.

“I don’t always look in the mirror and think ‘oh my God I look amazing,’” she told The Morning Show, “you have to work with the media and I know if I show a bit of flesh and a bit of cheekiness then they’ll promote whatever it is I’m endorsing. It works both ways.

“Any product I have out, I always like to do a mad press call where I dress up. I just love doing that, and there’s not anybody else in the UK that does that, so when the photographers come along, they’re always like ‘oh my God, what is she going to wear for this one?’

Katie Price dresses as a pink unicorn.

Price dresses in a pair of giant lips at a photocall to launch new fragrance, Kissable.

“I’ve been in the industry 20 years and that’s what works for me ... everyone knows whatever product I have out I’m always going to give them a good press call and dress up.”

Price says she never shows her “assets” during the daytime and it’s only when she looks at pictures of herself that she realises the enormous size of her bust.

“They’re massive aren’t they, oh my God, you’re not looking at my face are you?”

With a portfolio of products that includes everything from perfumes to shoes to books to hair colour remover, Price has amassed an impressive business empire worth millions.

Katie Price sits astride Dante the stallion, to launch her eighth novel, 'In the Name of Love'.

And on top of her flesh flaunting, Price says she’s very dedicated to keeping her name around for a long time to come.

“I don’t just bring out a product and that’s it, I think long term so each season I bring something different out. For the last two years I’ve been pregnant so that’s held me back a bit but now I’m on full force and next year there’s so many things coming out. Some people could just bring a product out and that’s it but like I say you’ve got to think of long term and anything I start, I start small and build from that, it seems to work.”

But she’s careful not to call herself a role model and says she has no plans to step away from the spotlight anytime soon.

Katie Price as Bo Peep to launch new book, 'He's The One'.

Katie Price launches her new book 'Angel Uncovered'.

“Am I a role model? I try not to be a role model because there are some things I do that people don’t like but hopefully I can inspire people in different ways. I’ve got a disabled child and I do go through dramas and I do come out of it strong all the time.

“I’ll only retire when the public stop buying my products, because everyone has a shelf life and 20 years on I’m still up there so I’m obviously doing something right.”

As part of her business plan, Price announced today that she will be getting her boobs done again for the seventh time as a “Christmas present to myself”.

And of course, you can buy her calendar after.

Just to let you all no my calender will be out 2 weeks before Christmas I'm doing a new calendar with my new boobs and hair ;))))))

— Katie Price (@MissKatiePrice) October 28, 2014

Price will appear as a weekly UK contributor on the program dubbed The Katie Price Is Right.

Morning Show co-host Larry Emdur said he was already impressed by his new co-star.

“There is no doubt Katie Price is a newsmaker and a human headline, so it’s a real bonus to have her on our team,” he told news.com.au.

“She’s got solid opinions on all the topics that we’d cover on The Morning Show. She’s actually very funny and surprisingly self-deprecating. If you look past her globally popular bikini pics you’ll find a focused, prudent businesswoman who is always working to expand her business empire. She’s a smart cookie. Personally, I find her a fascinating character, and my favourite bit? We now have a segment with the title The Price is Right and that’s got to be good.”