Kendall Jenner’s Pepsi ad met with immediate backlash

KENDALL Jenner leaves her modelling job to share a Pepsi with a cop at a protest in what some are calling the worst ad ever.

KENDALL Jenner is the new face of Pepsi — and people aren’t happy.

Pepsi today debuted their latest ad campaign, which shows the Kardashian family member abandoning her modelling assignment to join a passing protest — then sharing a Pepsi with one of the policemen the protesters are railing against.

The backlash has been swift and immediate, with some on social media labelling it the worst ad they’ve ever seen.

The ad shows a blonde Jenner posing for a photoshoot when she notices a passing protest — its members waving vague, non-threatening signs like ‘Join the conversation.’ One handsome musician gives her a knowing nod, and with that, Jenner walks off her modelling job, ripping off her blonde wig and shoving it in the face of the woman running the photoshoot.

tfw there’s a protest on but you’ve got serious modelling to do

Next Jenner’s in the thick of the ‘protest’, where gay, black, Muslim and transgender people mingle happily as a line of stern policemen look on.

‘Love to vaguely and non-threateningly protest!!!!’

Jenner breaks out of the crowd to approach one cop, an ice-cold Pepsi in her hand.

She passes it to him. He takes a sip. He smiles.

Jenner then rejoins the crowd, where her fellow protesters are now rejoicing because Kendall Jenner just created world peace I guess?

‘Thank you, second-tier Kardashian’

There’s no doubt about it: This is a very bad ad, and people are pissed that Pepsi seems to suggest the ongoing and very real public outrage over US police brutality could be quelled by everyone enjoying a nice can of fizz.

"Hold my wig, Keisha. I've got some liberating to do!"
"Um, it's Jennifer." pic.twitter.com/pgcqsGAQGu

— Tax-free Hands. (@thewayoftheid) April 4, 2017

How long until Pepsi pulls down the ad and issues a public apology?

— Calvin (@calvinstowell) April 4, 2017

Pepsi: Remember when we set Michael Jackson's hair on fire, sending him into a spiral of painkiller addiction? Let's do a worse ad than that

— Pixelated Boat (@pixelatedboat) April 4, 2017

Great, that Pepsi commercial is the last thing I'll ever see. https://t.co/tpyYNTfLGh

— Jesse McLaren (@McJesse) April 4, 2017

Pepsi CEO: we need a new ad that gets people on Pepsi's side

Coke CEO in Pepsi uniform: how about an ad with a Jenner and social injustice

— Wrestlito (@CzarIito) April 4, 2017

. @pepsi Ad idea: A real death row inmate (falsely convicted) shares his last meal with a guard, handing him a Pepsi as he flips the switch

— Bea_ker (@bea_ker) April 4, 2017

Kendall Jenner gives a Pepsi to a cop and rids the world of -isms. Y'all can go somewhere with this tone-deaf, shallow and over-produced ad. pic.twitter.com/CEr4cAw3Ld

— Taryn Finley (@_TARYNitUP) April 4, 2017

There’s even an extended, two-and-a-half minute version, if you can stomach it:

Pepsi have responded to the negative reaction to the ad, releasing the following statement:

“The creative showcases a moment of unity, and a point where multiple storylines converge in the final advert. It depicts various groups of people embracing a spontaneous moment, and showcasing Pepsi’s brand rallying cry to ‘Live For Now,’ in an exploration of what that truly means to live life unbounded, unfiltered and uninhibited.”

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