Future Music Festival cancelled because of slow ticket sales

POPULAR dance music festival Future Music has called it a day, saying underperforming ticket sales means it makes it no sense to continue on.

2015 Future Music Festival at Wayville Showgrounds. [PIC] Skye Morse, Emily Farrell pic by Bianca De Marchi - 9.3.15

POPULAR dance music festival Future Music has called it a day saying it no longer made sense to continue due to underperforming ticket sales.

The festival now joins the scrap heap alongside Parklife, Big Day Out and Soundwave.

Festival owners Mushroom Group announced their decision to discontinue Future Music Festival via a press release this afternoon.

“Despite the considerable critical acclaim of the 2015 festival, the last two years of ticket sales for the festival have underperformed, meaning Future Music Festival will not be returning in 2016, the statement said.

They went on to say that promoters globally feel that the day of the large-scale travelling festival in its current form is unfortunately numbered.

The company will continue touring acts through Frontier Touring, A Day On The Green and boutique music festival Sugar Mountain and Good Life.

Mushroom Group also said it is developing a new festival concept, which is planned for the same time period previously held by Future Music Festival.

Mushroom Group Chairman Michael Gudinski said the decision to discontinue Future Music Festival was not made lightly.

“A point came though where it simply no longer made sense to continue,” he said.

“We believe in the festival industry in Australia and plan to announce an exciting new festival concept in the coming months.”

The 2015 Adelaide event experienced poor ticket sales with about 15,000 attending the event — which was headlined by UK outfit The Prodigy and Canadian rapper Drake.

Originally published as Future Music Festival cancelled because of slow ticket sales