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Demi Lovato, Ariana Grande reportedly split from manager Scooter Braun

Scooter Braun has reportedly lost two of the biggest names from his management roster, with rumours Justin Bieber is set to follow.

Scooter Braun has reportedly lost Demi Lovato and Ariana Grande from his management roster, with rumours Justin Bieber will be next.
Scooter Braun has reportedly lost Demi Lovato and Ariana Grande from his management roster, with rumours Justin Bieber will be next.

Ariana Grande and Demi Lovato have reportedly both left controversial celebrity manager, Scooter Braun.

Page Six reported Tuesday that Lovato, 31, had cut professional ties with the US management mogul’s company SB Projects after five years.

Shortly afterwards, Billboard reported that Grande, 30, has also parted ways with Braun, whom she first began working with in 2013.

Lovato, Grande and Braun are yet to officially comment on the claims.

Ariana Grande has reportedly cut ties with Scooter Braun as her manager. Picture: Jeff Kravitz/AMA2015/FilmMagic
Ariana Grande has reportedly cut ties with Scooter Braun as her manager. Picture: Jeff Kravitz/AMA2015/FilmMagic
As has Demi Lovato.
As has Demi Lovato.

It follows Colombian singer J Balvin’s departure from SB Projects in May, having signed Braun as his manager in 2020.

If the reports are true, it would see Braun, 42, lose two of the biggest names on his management roster, which includes Carly Rae Jepson, David Guetta, The Kid Laroi, Dan + Shay, and most famously, Justin Bieber.

Braun discovered a then 13-year-old Bieber in 2006 on YouTube, before helping bolster him to international stardom. Bieber is now 29.

However, that relationship is also rumoured to be on the rocks, with a report last week from Puck News claiming Bieber and Braun hadn’t spoken “in months.” It went on to claim Bieber had engaged lawyers and was searching for new management.

Representatives for Bieber swiftly denied the rumours to Page Six, but didn’t comment further.

Scooter Braun and Justin Bieber have worked together since 2006. Picture: Kevin Mazur/MTV1415/WireImage
Scooter Braun and Justin Bieber have worked together since 2006. Picture: Kevin Mazur/MTV1415/WireImage

Braun has garnered negative headlines in recent years following his very public feud with pop powerhouse, Taylor Swift.

In 2019, Braun’s investment company Ithaca Holdings splashed $US300 million to acquire Nashville record company Big Machine – which held all of Swift’s past masters. The deal infuriated Swift, who has a chequered history with Braun and was eager to be able to own her own music.

The situation escalated a year later when, in late 2020, Braun sold Swift’s master recordings to Shamrock Holdings for a reported $US405 million plus.

In a letter to fans issued shortly after the news, Swift revealed that her team had been attempting to negotiate a sale with Braun so she could buy her music, but could not agree to his unusual terms.

Taylor Swift has the last laugh in her feud with Scooter Braun – re-releasing her albums to huge success. Picture: John Shearer/TAS23/Getty Images for TAS Rights Management
Taylor Swift has the last laugh in her feud with Scooter Braun – re-releasing her albums to huge success. Picture: John Shearer/TAS23/Getty Images for TAS Rights Management

She also penned an open letter to Shamrock revealing her intention to re-record her albums, an act she knew would “diminish the value of my old masters.”

Swift added, “But I hope you will understand this is my only way of regaining the sense of pride I once had when hearing songs from my first six albums and also allowing fans to listen to those albums without feelings of guilt for benefiting Scooter.”

Swift, whose popularity is at fever pitch, has indeed gone on to re-record her albums to major fanfare, having so far released ‘Taylor’s Versions’ of Fearless, Speak Now and Red.

On August 10, she announced the re-release of 1989 would be coming out on October 27, with Reputation the last album remaining from her previous works.


Original URL: https://www.news.com.au/entertainment/music/demi-lovato-ariana-grande-reportedly-split-from-manager-scooter-braun/news-story/1a5dd73e398c55872d19d7a189649c04