The Emoji Movie trailer debuts: ‘Hollywood has run out of ideas’

THE Emoji Movie is coming to screens in 2017 — and judging by the first trailer, the makers are just as uninterested by the film as you are.

THE first trailer for next year’s animated comedy The Emoji Movie has debuted — and it hasn’t exactly quelled suspicions the film is a pointless cash-in.

To be released in August 2017, the movie will centre on Gene (voiced by T.J. Miller), a “multi-expressional” phone emoji, as he sets out on a journey to become a normal emoji.

Stirring stuff.

The first teaser trailer sees the ‘Meh’ emoji, voiced by comedian Steven Wright, inviting viewers along to see the film in a thoroughly nonplussed fashion. Throw in a lame joke between the ice cream and poo emojis to finish things off, and you’re hardly left with the impression that this will be the must-see animated film of 2017:

If you think The Emoji Movie has been designed as a quick cash-in, you may just be right. The Verge reports that as Gene sets out to become a normal emoji, he goes on an adventure in a teenager’s phone, exploring apps like Spotify and Candy Crush and that “Sony partnered with said apps to wring as much marketing money out of the project as possible”.

Since it debuted overnight, the trailer has been lambasted on YouTube and social media by viewers claiming it as “proof that Hollywood is completely out of ideas”. And that was one of the kinder criticisms:

Bro they really making am emoji movie 😑... I quit

— Johnnie Young🌴 (@basedjohnnie) December 11, 2016

.@EmojiMovie I genuinely hope the worst for your movie and all involved in making it. Quit your jobs.

— Shoshana Weissmann (@senatorshoshana) December 20, 2016

i swear to god if the plot to the emoji movie is that the main guy can have multiple emotions im going to throw something

— jme (@jmecatsmeow) December 20, 2016

emoji movie? more like kill me

— Tobastion (@Tobastion) December 20, 2016

I'd like to pour one out for all of the animators at Sony that are stuck making The Emoji Movie. I'm truly, truly sorry you have to do this.

— matthew (@crawford_w7) December 20, 2016

Hey, look, everybody! The Emoji Movie reviews itself! pic.twitter.com/Keq2lXJVrm

— Scott Foy (@Foywonder) December 20, 2016

i just watched the trailer for the emoji movie and i want to hurt myself

— 🎄🎅jollysantics🎅🎄 (@SolidSanics) December 20, 2016