Is this the weirdest movie ever made? 'V Sporte Tolko Dyevushki' is being advertised all over Sochi
SOCHI Olympic organisers are so desperate to sell their city and their Olympics, they've gone and made possibly the worst film ever. WARNING: Your brain will explode.
THE Sochi Winter Olympics start tonight. One reason Russia is staging these Games is to show the world that it's a modern can-do kind of place.
No longer does Russia wish to be seen a cultural backwater. These Olympics, which are nowhere near as bad as everyone is saying, are a great big $57 billion signal to the world that Russia is as ready-for-business and ready-to-party as anywhere else.
Another way the Russians are trying to convey this message is through this movie.
The movie is called "V Sporte Tolko Dyevushki", which loosely translates as "In Sport There Are Only Girls", and there are posters for it all around Sochi, including in my hotel lobby.
Just like most contemporary Hollywood movies, this is a film about stupid people, boobs, boobs, stupid people and stupid people ogling boobs.
Almost forgot. It's also about stupid cross-dressing people ogling stupid people with boobs.
Boobs, stupid people, cross dressing, more boobs, more stupid people, yeah that about covers it. Plus a bit of skiing thrown in for good measure. Welcome to modern Russia.
Now, there are several interesting things you ought to know about "In Sport There Are Only Girls".
The first is that the plot revolves around cross-dressing men joining a women's snowboard team. This, remember, is Vladimir Putin's Russia.
Another thing that might surprise you is that the Russian government actually funded the thing. The film's makers received money from the government's "Cinema Fund", which is said to favour only patriotic movies.
You should also know that the film is shot right where your correspondent happens to be typing these words - in the flashy new mountain resort of Rosa Khutor.
Remember how Kung Fu Panda cashed in on China fever in the year of the Beijing Olympics?
Well, "Only Girls in Sport" is attempting something similar, using the backdrop of Olympic venues to make Russians and the wider world feel enthusiastic about their new holiday paradise which lies just over the hills from lovely Dagestan and Chechnya.
Or something.
Maybe that's over-reading it. Maybe it's just a movie about boobs and stupid people. Might go and see it after the Olympics to find out.
You can read Ant Sharwood's Winter Olympic sports stories in our sports section over the next two weeks. And don't forget to say "zdrastvutye" on Twitter: @antsharwood