Channing Tatum steps out with bleached hair on the set of Hail, Caesar!

PEOPLE magazine’s 2012 Sexiest Man Alive, Channing Tatum, has a brand new ‘do. And it’s not good.

Channing Tatum has gone blonde for Hail, Caesar!

LOOK away!

People magazine’s 2012 Sexiest Man Alive, Channing Tatum, has a brand new ‘do. And it’s not good.

The 34-year-old Magic Mike hunk was snapped in Los Angeles on Friday afternoon sporting a bleached blonde head of hair.

Luckily, the actor’s floppy mop is most likely temporary. The lighter, longer locks are for his latest movie role in upcoming film Hail, Caesar!

It’s not the first time Channing has gone blonde, he plays a part-albino, genetically engineered warrior in Jupiter Ascending (due out February 2015) and was recently seen on set with a spiky blonde chop and a goatee.

Channing while filming Jupiter Ascending.

Hail, Caesar!, a 1950s period comedy set for release in February 2016, also stars George Clooney, Scarlett Johansson, Josh Brolin, Tilda Swinton, Ralph Fiennes and Jonah Hill.

But Channing isn’t the only star to get a makeover for the Coen brothers film — we were recently treated to a first look at Clooney on set, decked out in full Roman garb and a crop of dark brown hair.

George Clooney seen for the first time on the set of Hail, Caesar! in Los Angeles.