Why is Johnny Depp still the face of Dior Sauvage?

Sales for Dior’s Sauvage have spiked as Johnny Depp remains the face of the brand’s cologne amid his ongoing defamation trial with ex-wife Amber Heard.

Johnny Depp has remained the face of Christian Dior’s Sauvage while he continues to battle his former wife Amber Heard in a defamation trial.

The Hollywood actor’s association with the cologne seems to have boosted sales, The US Sun reports.

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Johnny Depp’s advert for Dior’s Sauvage after shave. Picture: Dior.

When did Johnny Depp become the face of Dior Sauvage?

Johnny Depp and Dior first teamed up in 2015 for the launch of their then new brand Sauvage.

It was Dior’s first new cologne in 10 years.

Depp was chosen as the fragrance’s muse, because of his “singularly authentic allure, tattooed arms and rock-jewellery-covered hands,” the brand said in Dior Mag.

The photos from the campaign depict the Wild West, and scenes from a desert.

The ad campaign was produced by Leap.

The agency said: “The enthralling brand film sees the new brand ambassador, Hollywood hero Johnny Depp, embrace a dramatic and mysterious look as he escapes the city to bury his jewellery in the desert.

“The creative perfectly achieves the balance of raw wildness with masculine sophistication that the fragrance emulates.”

Johnny Depp has remained the face of Dior Sauvage despite the actor’s legal battles. Picture: Jim Watson/AFP

What has Dior said about keeping Johnny as the face of Sauvage?

Dior has stood by Depp as the actor’s legal battle continues.

It seems to have been a smart move as reports say that sales of the cologne have gone up since Depp’s legal battles.

The brand though does not appear to have made any public statements.

A Mail on Sunday article quotes a source close to the actor as saying that he is contemplating extending the relationship with his sponsor.

The source is quoted as saying: “In fact, sales are up and Dior has no plans to quit.

“Many fans are going out to buy the new cologne to show their support.”

During Depp’s libel case against The Sun in 2020, sales for the fragrance surged with reports of stock running out in the UK and US.

The brand though does not appear to have made any public statements.

This article originally appeared in The US Sun and was reproduced with permission