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The sneaky ways Meghan, Duchess of Sussex is fixing her tarnished image

Meghan, Duchess of Sussex has taken advice from friends and a public relations firm to dramatically reverse the perception of her image.

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After what one source previously described to The Post as a “summer of hell” — including angering the public over private-jet travel and a $4 million ($A5.91 million) home renovation — Meghan, Duchess of Sussex is using her and Prince Harry’s South Africa tour as a chance to shift opinion.

According to the New York Post’s Page Six, it has been a carefully crafted campaign, with the Duchess sitting on the floor with fellow moms, hugging impoverished kids, wearing “old” clothes — even leaving her $140,000 ($A207,000) engagement ring at home.

Meghan, Duchess of Sussex visits mothers2mothers during her royal tour of South Africa presenting a new, down-to-earth and accessible public image. Picture: Supplied
Meghan, Duchess of Sussex visits mothers2mothers during her royal tour of South Africa presenting a new, down-to-earth and accessible public image. Picture: Supplied

Sources told The Post she is being advised on the image repair by close pals, including friend Keleigh Thomas Morgan and others at Sunshine Sachs, an LA firm known for celebrity crisis management.

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“Meghan knew she needed help, [so] she reached out to a very few trusted people, including Keleigh,” said a close Meghan insider. “She has a few girlfriends in the UK who are extremely well-versed in British media.”

(Sunshine Sachs told The Post that the company has been hired only to help with Harry and Meghan’s charitable Sussex Foundation.)

The Duke and Duchess of Sussex are finally allowing Archie to be photgrapghed candidly as insiders say it’s part of their new campaign to repair Meghan’s public image. Picture: AFP
The Duke and Duchess of Sussex are finally allowing Archie to be photgrapghed candidly as insiders say it’s part of their new campaign to repair Meghan’s public image. Picture: AFP

For a visit to a Cape Town mosque, Meghan wore a $325 ($A480) dress by Staud and a scarf by Cuyana — both brands that are based in her native Los Angeles and support sustainability.

Perhaps most important in terms of giving the public what they want, Meghan and Harry finally allowed son Archie to be candidly photographed.

Previously they had released only a handful of formal photos and were ­accused of “hiding” the baby.

The Sussex Royal Instagram account posted a video of the family walking to see the anti-apartheid campaigner Archbishop Desmond Tutu as Harry told his son: “You’re going to meet Arch, Arch.”

During her first royal tour — of Australia, New Zealand, Fiji and Tonga — a year ago, Meghan wore pricey goods by Stella McCartney and Oscar de la Renta.

This time she plumped for a Madewell denim jacket — roughly $100 ($A148) — and pulled outfits out of the back of her wardrobe, donning dresses by Veronica Beard and Martin Grant, both worn while she was pregnant. She also sent an eco-friendly message by wearing brands that practice sustainability.

Meghan, Duchess of Sussex ties on a ribbon as she visits the memorial to murdered South African student Uyinene Mrwetyana in Cape Town. Picture: Instagram/Sussex Royal/AFP
Meghan, Duchess of Sussex ties on a ribbon as she visits the memorial to murdered South African student Uyinene Mrwetyana in Cape Town. Picture: Instagram/Sussex Royal/AFP

Not only did the Duchess show her compassionate side by embracing and dancing with locals, she visited a memorial to a murdered South African student as a “personal gesture” after “closely following the story,” a Buckingham Palace spokeswoman said.

She and Harry also wore “justice” bracelets that honour The Justice Desk, a non-profit initiative that supports female empowerment.

The trip, so far, has been a true masterclass, reminding the once-adoring public why they fell for Meghan in the first place.

This story first appeared in the New York Post and is republished with permission.

Original URL: https://www.news.com.au/entertainment/celebrity-life/royals/the-sneaky-ways-meghan-duchess-of-sussex-is-fixing-her-tarnished-image/news-story/c7d8e0da9a3e606408a70789a7e884ce