Meghan offers huge clues about new offering amid controversial rebrand

As controversy swirls around her unexpected rebrand, Meghan has given an insight into what her fans can expect when it launches.

IN LONDON

Meghan has offered fans a glimpse into what can be expected to go up for sale when her new brand finally launches next month.

The Duchess of Sussex surprised followers earlier this week by announcing that her long-awaited homewares and lifestyle company, American Riviera Orchard, had undergone a revamp prior to its debut.

Meghan announced the rebrand earlier this week. Picture: Instagram

It will now be called As Ever, and feature an entirely new aesthetic and logo.

“Last year, I had thought, ‘American Riviera, that sounds like such a great name,’” Meghan explained in video message.

“It’s my neighbourhood … it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area.

“As Ever essentially means as it’s always been. … I’ve always loved cooking and crafting and gardening — this is what I do.”

On Thursday, Meghan gave further insight into what’s coming, sharing a picture of a vision board on Instagram, along with the caption: “From memory lane to the memories I’m making today …”

She gave fans a glimpse into her new business offering, As Ever. Picture: Instagram

The board featured an assortment of pictures, notes and mementos, including a piece of paper with her signature calligraphy, which read: “Farm fresh eggs, carrots two ways, sweet treats.”

There was also a black-and-white photo of the former actress with chef Alice Waters, who is set to appear in Meghan’s upcoming Netflix series, With Love, Meghan.

Jam labels could be seen pinned to the board, in a fairly big sign that jam will be sold through her As Ever website.

In a sweet nod to her and Prince Harry’s son, a green, tie-dyed paper star is among the tidbits, with the words “Archie” written on it – presumably made by the rarely-seen five-year-old.

Elsewhere on the board were pictures that Meghan had previously used on her now-defunct lifestyle blog, The Tig, as well as images of food and a small sketch of her kissing Harry.

The exact launch date of As Ever has yet to be confirmed, but as it’s expected to be tied with her Netflix series, which premieres on March 4, it’s likely to be soon.