Kim Kardashian’s Skims brand is now worth $5.9 billion

Kim Kardashian is set for an eye-watering payday after her Skims shapewear company is now valued at a staggering $5.9 billion.

Kim Kardashian’s Skims brand is now worth $4 billion. Picture: Instagram

These outfits are both lifesaving and profit-making.

Kim Kardashian’s Skims brand has reached $US4 billion ($5.9 billion) in its latest valuation after the shapewear company raised $US270 million ($398 million) in a new round of funding, the New York Times reported today.

The astounding figure is close to $US1 billion ($1.4 billion) more than the $US3.2 billion ($4.7 billion) valuation investors gave Skims last year, reports Page Six.

Kardashian, 42, launched her company in 2019, with the brand pulling in $US2 million ($2.9 million) in sales in just a few minutes after its site went live.

Kim Kardashian launched her shapewear brand in 2019. Picture: Instagram

After originally focusing on shapewear, the savvy entrepreneur has expanded her line to include everything from sexy swimsuits to comfy loungewear — and Skims’ popularity shows no signs of stopping.

Nearly every drop sells out within minutes, with fans buying up the celeb label’s bras, panties, socks, pyjamas and other styles in Kardashian’s signature neutrals (and some new pops of colour, too).

According to the New York Times, the brand has estimated it will reach $US750 million ($1.1 billion) in sales for 2023 after raking in a stunning $US500 million ($738 million) last year.

The news comes after a woman named Angelina Wiley credited a Skims bodysuit for saving her life in a viral TikTok.

The brand has since expanded into swimwear. Picture: Instagram

Wiley was wearing one of the $US68 ($100) bodysuits while she was shot four times in Kansas City, Missouri on New Year’s Eve, sharing that “it was so tight on me that it literally kept me from bleeding out”.

Meanwhile, the Kardashians star continues to roll out fresh styles, modelling a nude thong style in some new photos on the Skims Instagram account on Tuesday, writing, “Bodysuits for summer days just dropped and your wardrobe wants in.”

While Skims is expected to expand into menswear and launch physical stores, word is still out on whether body armour is next on the product list.

This article originally appeared in Page Six and was reproduced with permission