Kim Kardashian labelled ‘tone deaf’ and ‘out of touch’ after sharing lavish new post

Kim Kardashian has been labelled “out of touch” for her latest post amid the cost of living crisis and Donald Trump’s return to presidency in the US.

Kim Kardashian has been labelled “out of touch” for debuting her lavish Skims holiday campaign one day after former President Donald Trump was confirmed the winner of the 2024 presidential election.

The festive ad video features Goldie Hawn and her children Kate Hudson and Oliver Hudson, along with their respective kids and partners, all wearing the clothing brand’s matching pyjama sets.

Kate was joined by her fiancé, Danny Fujikawa, and their 6-year-old daughter, Rani. The actress’ two sons, Ryder, 20, and Bingham, 13, from her previous relationships were also involved.

Meanwhile, Oliver’s wife, Erinn Bartlett, modelled the holiday-themed sleepwear along with their sons, Wilder, 17, and Bodhi, 14, and their daughter, Rio, 11.

Kim Kardashian has been labelled ‘tone deaf’ and ‘out of touch’ in her latest post.

The famous family was seen happily dancing around a grand dining room while passing around desserts, plus mingling in a kitchen fully stocked with lobster, shrimp and other fancy fare.

However, the luxurious set design and the timing of the promotion didn’t sit well with some people.

Kardashian enlisted the help of Goldie Hawn and her family in the campaign.

Hawn’s actress daughter Kate Hudson also appears in the ad with her partner and children.

“Girl please. Completely out of touch,” one upset fan commented on Instagram on Thursday.

“Love you Kim, but this is not the time,” another added.

A third person suggested the Kardashians star, 44, should “read the room,” while a fourth person chimed in, “Tone deaf as always.”

“Meanwhile most people can’t afford groceries,” another disheartened user wrote.

Though Skims advertises the family pyjamas as “matching lounge sets for the ultimate holiday card,” the price point is not exactly cheap.

This scene of Hawn in the video has been slammed by fans who ‘can’t afford groceries’.

The ad, which sees Hudson in a fully stocked kitchen setting, has been labelled ‘out of touch’.

The adult Unisex Sleep Set retails for $US120 on the brand’s website, while the Long Sleep Set costs $US90.

The matching Baby Onesie and the Kids Sleep Set are priced at $US28 and $US38, respectively.

Page Six reached out to Kardashian’s rep for comment on the backlash.

In October, pop singer Tate McRae was announced as one of the faces of Skim’s 2024 holiday campaign.

For her stunning photo shoot, McRae, 21, showed off her assets in red lingerie.

In a press release at the time, Kardashian described her holiday shop as “bold and exciting.”

This article originally appeared in Page Six and was reproduced with permission