Elle Macpherson praises product that Pete Evans was fined for promoting
Elle Macpherson has praised the BioCharger lamp that disgraced chef Pete Evans’ claimed would help cure coronavirus.
Elle Macpherson has praised the BioCharger lamp that was recently endorsed by disgraced celebrity chef Pete Evans.
Evans was fined $25,000 for promoting the device in April and claiming that it could cure coronavirus.
Australia’s Therapeutic Goods Administration slapped him with two fines, saying “claims that the device could be used in relation to ‘Wuhan coronavirus’ … has no apparent foundation … which the TGA takes extremely seriously”.
“Any claim that references COVID-19 is a restricted representation under therapeutic goods legislation, and is of significant concern to the TGA given the heightened public concern about the pandemic.”
Posting on her Instagram Stories on Monday, the 56-year-old supermodel shared a photo of the lamp which is worth $15,000.
Next to the device, which is noted to have no medical benefits, was a sign that read: “Recharge yourself.”
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“Monday morning recharge,” Elle wrote in the caption.
However, Macpherson made no comments about the BioCharger being beneficial medically.
The product’s website claims that, “the BioCharger NG is a hybrid subtle energy revitalisation platform.
“The transmitted energy stimulates and invigorates the entire body to optimise and improve potential health, wellness, and athletic performance.”
There is currently no evidence that supports the claims on the website.
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The Therapeutic Goods Administration issued two separate infringement notices to Evans’ company for alleged breaches of the Therapeutic Goods Act 1989.
Pete was also slammed by the Australian Medical Association for promoting the machine.
“This guy just doesn’t get it. Pete Evans is trying to sell a $15,000 fancy light machine to vulnerable and frightened people to protect them against COVID-19,” a spokesman for the organisation said.
“He is not a doctor. He is not a scientist. He is a chef.”
Evans’ at the time said he would “strongly defend” himself against the TGA, adding: “It is now in the hands of my lawyers.”
He said his family used the “non-invasive” lamp “pretty much every day.”
“It works to optimise your health, wellness, and athletic performance by aligning and balancing the energy of every cell in your body,” he added.