Heidi Klum and daughter Leni, 20, slammed for posing together in lingerie: ‘This is a bit weird’

Heidi Klum and her daughter Leni, 20, are facing backlash for posing together in another racy lingerie campaign.

Heidi Klum and her daughter Leni Klum are facing backlash for posing together in another lingerie campaign.

The two models wore various sets of underwear while smiling and laughing in photos promoting Intimissimi’s Fall-Winter collection, which the brand posted on Instagram Monday.

Heidi, 51, and Leni, 20, also filmed a video in which they took turns using an old camera to record each other showing off their curves in the lingerie and feeling the fabric on one another’s lace sets.

Heidi Klum and daughter Leni Klum in a lingerie campaign for Intimissimi. Picture: Intimissimi

“Lace that flatters, support that empowers – From generation to generation, #intimissimi celebrates every facet of femininity,” Intimissimi captioned the clip.

Leni posted photos from the shoot on her Instagram account as well, writing, “Our new @Intimissimiofficial campaign is OUT NOW! Look at the new collection online and in all Intimissimi stores! Excited to show you more of this perfect collection… Keep an eye out!”

Meanwhile, Heidi raved about having “so much fun” shooting the campaign with her eldest child and also encouraged her followers to check out the new line.

Mother and daughter have copped criticism for the shoot. Picture: Intimissimi

Heidi has long had comments disabled on her Instagram posts, but both Leni and Intimissimi received criticism over the snaps on their respective pages.

“Am I the only one thinking this is a bit weird? ..campaign at least doen’t [sic] work for me. Like who dresses up in lingerie with [their] mom and prances around taking pics? Don’t know… I mean nothing wrong with that buy [sic] it’s like not [something] that makes sense in an ad, when I am looking to buy lingerie and stuff…” one person commented.

“I have to say this advert it’s a bit weird,” someone else added.

Leni has followed in her mother’s modelling footsteps. Picture: Presley Ann/Getty Images for The Art of Elysium

“This is really weird and inappropriate ….. mother and daughter filming eachother [sic] in lingerie?!!! What is this????” another person asked.

“This is so strange ? What kind of advert is this ???” a user commented.

“Quite strange to do this with your mum,” someone else wrote.

However, others came to Heidi’s and Leni’s defence and argued that they were simply showing their close relationship by working together.

“They are just modelling . They are not making out . Mother and daughter modelling for the same brand,” one person wrote.

The duo have previously done lingerie shoots with the Italian brand. Picture: Intimissimi/Instagram

Last year, they collaborated on a holiday campaign with the lingerie giant. Picture: leniklum/Instagram

“BEAUTIFUL and I dont understand the comments who say it is weird to do this with your mom. WHY? Do they eventually see the female body and lingerie as something always s3xual? Or what is the problem? I’m really curious to understand their way of thinking, because to me, this is just a mother & daugther [sic] who are like best friends LOVE IT!” a fan gushed.

“There’s nothing weird here, just art,” someone else commented.

Reps for Heidi, Leni and Intimissimi did not immediately return Page Six’s requests for comment.

Heidi and Leni have collaborated with the Italian lingerie company several times over the years, including last October and November for a holiday campaign.

This article originally appeared in Page Six and was reproduced with permission