Denham the Jeanmaker parodies American Psycho and hipsters in online ad

WHAT if you swapped out yuppies for hipsters in American Psycho? Would the satire be as sharp? A jeans company finds out in this parody ad.

Hipsters get skewered in this parody ad of American Psycho from Denham the Jeanmaker. Picture: YouTube.

IT'S probably the best scene in a movie, ever. Better than anything from Star Wars, Vertigo or Citizen Kane.

The intensely-shot business card scene in American Psycho, where four yuppies try to one-up each other with their raised lettering, pale nimbus eggshell business cards. So it was only a matter of time before some clever marketers took it to sell jeans.

But not just any jeans. Otaku jeans, the holy grail of Japanese denim.

News_Rich_Media: Denham the Jeanmaker American Psycho parody ad

Dutch company Denham the Jeanmaker, available in Australia through Glue, has taken that scene from Mary Harron's film version of Bret Easton Ellis' cult classic and replaced yuppies with hipsters and business cards with jeans.

News_Rich_Media: American Psycho business card scene

The result is a laugh-riot of viral proportions as the hipsters name-drop h idden Moroccan tagine bars, beard stylists and, of course, the perfect virgin denim with an eight ounce stretch. Whatever that means.

The second half of the video is a pastiche of the Huey Lewis and the Paul Allen killing scene but be warned, it is violent and features explicit language.

The ad was made by London creative agency Flickering Wall.

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