China Singles’ Day 2024: What is it? When do sales start?
Singles' Day is the perfect time to treat yourself to everything you want and more. Here's what you should know about the 11.11 event and all the best deals to take advantage of.
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Singles’ Day has been a huge international event for many years and Australian retailers are getting in on the action.
Officially kicking off today, Monday, November 11 – Singles’ Day is the perfect time to treat yourself and save big at your favourite fashion, tech, home and beauty retailers.
If you've been wanting to invest in some luxe, designer pieces - retailers like Net-a-Porter have kicked off the 'angel number' event with 25 per cent off with the code SINGLES25. OMG!
You can score 25 per cent many designer bags like the Jacquemus Le Bambino Shoulder Bag for $1252.50 (down from $1670), the GANNI Buckled Eyelet Ballet Flats for $408.75 (down from $545) aka the "IT shoe" and the viral AGOLDE Criss Cross Boyfriend Jeans for $330 (down from $440).
The Outnet are also offering an extra 25 per cent off for Singles' Day as well as 25 per cent new season pieces at Farfetch.
Beauty lovers, iHerb have graced us with 24 per cent off sitewide with the code 24DOUBLE11 - what a treat! We've already added the CosRx Advanced Snail Mucin (now $21.91, from $28.83) and Mielle Scalp & Hair Strengthening Oil (now $16.91, down from $22.25) to cart.
There’s 25 per cent off a range of Charlotte Tilbury products, including their tried and true Hollywood Flawless Filter that five-star reviewers say makes them look “naturally airbrushed”.
Hommey are also currently doing 35 per cent off bedding bundles and HP have slashed up to 40 per cent off laptops - including the HP Laptop 17.3 inch 17-cn3029TU, now $999 (down from $1999).
Interested in more? Scroll for all the best Singles' Day deals and everything you need to know.
BEST SINGLES’ DAY 2024 DEALS
BEST HEALTH AND BEAUTY DEALS
iHerb
- Save 24 per cent off sitewide - with code 24DOUBLE11
- 24 per cent off Mielle Scalp & Hair Strengthening Oil, $16.91 (down from $22.25)
- 24 per cent off Beauty of Joseon Relief Sun, $23.12 (down from $30.42)
- 24 per cent off CosRx Advanced Snail 96 Mucin Power Essence, $21.91 (down from $28.83)
- 24 per cent off CosRx Advanced Snail 92 All in One Cream, $24.54 (down from $32.29)
Net-a-Porter
- 25 per cent off for Singles’ Day with code SINGLES25
- 25 per cent off Charlotte Tilbury Hollywood Flawless Filter Foundation, $47.66 (down from $63.55)
- 25 per cent off Westman Atelier Lit Up Highlight Stick - Nectar, $58.26 (down from $77.68)
- 25 per cent off SLIP Embroidered Silk Pillowcase, $71.25 (down from $95)
Adore Beauty
- Up to 40 per cent off a range of beauty
- 20 per cent off Laneige Lip Sleeping Mask, $24.80 (down from $31)
- 20 per cent off La Roche-Posay Anthelios Invisible Fluid Facial Sunscreen SPF 50+, $30.36 (down from $37.95)
La Mer
Clinique
Jo Malone
BEST FASHION DEALS
Uniqlo
Net-a-Porter
- 25 per cent off for Singles’ Day with code SINGLES25
- 25 per cent off GANNI Buckled Eyelet Ballet Flats, $408.75 (down from $545)
- 25 per cent off GANNI Organic Denim Mini Dress, $393.75 (down from $525)
- 25 per cent off AGOLDE Criss Cross Boyfriend Jeans, $330 (down from $440)
Farfetch
The Outnet
Mr Porter
- 25 per cent off for Singles’ Day with code SINGLES25
- 25 per cent off Birkenstock Boston Suede Clogs, $191.25 (down from $255)
Adidas
QUAY Australia
Coach Outlet
Kate Spade
Camilla
BEST HOME DEALS
Hommey
- 20 per cent off all bedding
- 35 per cent off bedding bundles
- 35 per cent off Starter Bundle, from $199.55 (down from $307)
- 20 per cent off Quilt Cover (Queen), $151.20 (down from $189)
American Tourister
Samsonite
Easy Shed
BEST TECH DEALS
HP
- Save up to 40 per cent off
- 50 per cent off HP Laptop 17.3 inch 17-cn3029TU, $999 (down from $1999)
- 35 per cent off HP OMEN 16 inch Transcend Gaming Laptop 16-u1003TX, $2534 (down from $3899)
Casetify
WHOOP
- $80 off WHOOP 4.0 with 12-Month Subscription, now $299 (down from $379)
- $80 off WHOOP 4.0 with 24-Month Subscription, now $554.00 (down from $636)
Centr
WHAT IS SINGLES’ DAY?
The story goes that Singles’ Day was first started by Nanjing University students in the early ‘90s, who exchanged gifts with one another as an anti-Valentines Day gesture.
But why November 11? The date was chosen as the 11s represent “single sticks” or “bare sticks”, which is Chinese slang for bachelors.
Businesses decided to take advantage of this opportunity by offering special discounts to mark the occasion.
WHEN IS SINGLES’ DAY?
Singles’ Day, or China Singles’ Day as it’s also known, is always held on November 11.
This year, Singles’ Day falls on a Monday and kicks off before the Aussie sales event, Click Frenzy's The Main Event (November 12 to November 15) - meaning many local retailers have chosen to offer shoppers deals that cover the two events.
WHAT BRANDS AND RETAILERS CAN YOU EXPECT TO SEE ON SALE?
Singles’ Day isn’t limited to certain categories – you can shop massive savings across fashion, tech, home, beauty and more.
Although the sale event is known for being one of the few times of year where you’ll see designer fashion brands and stockists reduce their prices.
WHAT ARE SOME SHOPPING TIPS TO GET THE MOST OUT OF SINGLES’ DAY?
Considering the attention from both international and local markets – and the fact that Singles’ Day is a one-day event – it’s likely you’re going to need to act quickly to snatch up savings before items sell out.
A couple of tips to remember before and during the day include:
- Create any user accounts before the day. Many, if not all, e-commerce sites will require you to have a user account before checkout, or even before making a wishlist. Don’t let other shoppers checkout with that last dress in your size because you were digging around for your credit card to upload details.
- Make a wishlist beforehand, and for more than one retailer. If there’s a particular item you’ve had your eyes on for a while, we recommend adding it to competing retailers’ wishlists before the day. Come November 11, rather than sift through information about various deals at different sites, you can check back to your wishlists to see applied discounts, and know for certain you’re getting the best deal possible.
WHAT OTHER SALE OPPORTUNITIES ARE THERE TO LOOK OUT FOR?
Singles’ Day is one of several huge shopping events taking place from now until the end of the year. Come the end of November, both local and international retailers will be massively discounting their wares for Black Friday weekend, which ends in Cyber Monday.
Only a month later, shoppers can get their hands on more deals, courtesy of Boxing Day, arguably still the most-renowned sales event in Australia.
To see a bunch of sales and deals live right now, check out the news.com.au Coupons page.
You can also sign up our free newsletter, where you can get sales, shopping tips and guides delivered to your inbox every week.
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