Best EOFY 2025 Deals from The Iconic in Australia
Shoppers are rushing to get their hands on these flattering cult jeans. Plus, they’re currently over 60 per cent off.
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Who doesn’t love a cheeky discount when you’re shopping online?
THE ICONIC has got to be one of Australia’s favourite shopping destinations thanks to its speedy shipping, generous return policy and — of course — outrageous sales that run all year around.
To make things easier for you, we’ve rounded up the best of the best sales and discounts at THE ICONIC right now and we update this page frequently as more deals come through.
And you’re in luck, the retailer has launched its massive end of season sale, slashing up to 60 per cent off men’s and women’s clothing, accessories and more.
If you’re on the hunt for new jeans, now is the time to buy with the cult Neuw Eva Wide Jeans down to just $79.20, from $199.95. That’s a monster discount of over 60 per cent.
“They are really gorgeous and comfortable,” wrote one five-star review on the Neuw website while another said they are “perfect fit and quality”.
Perhaps one of the best things about Australian winter is the fashion. Unlike other parts of the world, we don’t have to rug up in heavy duty puffer jackets and snow boots every day but instead can still wear our favourite, stylish pieces.
The trench is one such piece. And you’re in luck because the Atmos&Here Margo Trench is currently 30 per cent off, down to $104.99. And it’s a very close dupe of the viral, Sienna Miller-approved $570 Sezane Clyde Trench Coat.
Shoppers are obsessed with the Sezane trench online and now you can score an identical buy for a fraction of the price. Run, don’t walk.
Plus, Kathmandu puffer jackets have dropped to seriously low prices.
The “super warm” Heli Hooded Down Puffer 600 Fill Lightweight Winter Jacket is down to just $79 from $229.98.
Or grab the ever popular Epiq Down Puffer 600 Fill Warm Outdoor Winter Jacket for over half price, now $139.
Finally, score yourself a new cute mini dress for an insane price. The Dazie Bisou Semi Sheer Slinky Jersey Mini Dress is down to just $14. That’s less than your average work lunch these days.
And the Tussah Indie Mini Dress is now $45.50, down from $169.95. These are sales that won’t last for long so we suggest getting in quick.
As always please remember that prices and deals are current at the time of publishing but items can move quickly during sales, so be quick if you don’t want to miss out.
In this article
- Best overall deals and discounted products
- Best women’s fashion deals
- Best men’s fashion deals
- Best designer deals
- Best shoe deals
- Best bags and accessories deals
- Best sport deals
- Best beauty deals
- Best kids deals
- Best home deals
BEST OVERALL DEALS
- Up to 60 per cent off end of season sale
- 30-40 per cent off exclusive styles
- Spend $60 save 20 per cent, spend $80 save 25 per cent
- Shop the women’s sale
- Shop the designer sale
- Shop the men’s sale
- Save in kids’ sale
- Shop the home sale
- Shop the beauty sale
BEST FASHION DEALS
Women
- Extra 30 per cent off Dazie Bisou Semi Sheer Slinky Jersey Mini Dress, $14 (down from $69.99)
- Extra per cent off Tussah Indie Mini Dress, $45.50 (down from $169.95)
- 41 per cent off Opal Linen Open Collar Midi Dress, $100 (down from $170)
- Extra 20 per cent off Lioness Soho Mini Dress, $32.04 (down from $89)
- 54 per cent off Atmos&Here Curvy Norah Blazer, $55 (down from $119.99)
- Extra 20 per cent off 4th & Reckless Harlee Dress, $50 (down from $125)
- Extra 30 per cent off Harper PU Biker Jacket, $38.50 (down from $99.99)
- 60 per cent off Ellie Trench Coat, $50 (down from $129.99)
- 33 per cent off Aere Claire Linen Mini Dress, $100 (down from $150)
- Extra 20 per cent off Neuw Eva Wide Jeans – ICONIC EXCLUSIVE, $79.20 (down from $199.95)
Men
- 70 per cent off Polo Ralph Lauren Terry Camp Shirt, $65.70 (down from $219)
- 50 per cent off Assembly Label Tide Pants, $60 (down from $120)
- 50 per cent off Academy Brand Hampton Linen Shirt, $49.97 (down from $99.95)
- 49 per cent off Patagonia Men’s Lightweight Synchilla Snap-T Fleece Pullover, $99.98 (down from $199.95)
- 50 per cent off Staple Superior Hamilton Linen Blend Pants, $35 (down from $59.99)
- 40 per cent off Staple Superior Bligh Car Coat, $100 (down from $169.99)
- 40 per cent off Patagonia M’s LW Synch Snap-T P/O, $119.97 (down from $199.95)
- 40 per cent off The North Face 2000 Puffer Jacket, $210 (down from $350)
- 40 per cent off Polo Ralph Lauren Short Sleeve Polo Shirt, $101.40 (down from $169)
- 30 per cent off Polo Ralph Lauren Slim Fit Stretch Poplin Shirt, $146.30 (down from $209)
- 25 per cent off R.M.Williams Ernest Quarter Zip Merino Knit Jumper, $149.25 (down from $199)
- 20 per cent off Polo Ralph Lauren Classic Fit Plaid Oxford Shirt, $167.20 (down from $209)
BEST DESIGNER DEALS
- 60 per cent off Minima Esenciales Elenor Embroidered V Neck Midi Dress, $110 (down from $280)
- Extra 20 per cent off BY JOHNNY. Valencia Mini Dress, $132 (down from $330)
- Extra 20 per cent off Shona Joy Mamounia Puff Sleeve Bustier Midi Dress, $121.60 (down from $380)
- 50 per cent off BY JOHNNY Phillipa Fold Contrast Dress, $190 (down from $380)
- 50 per cent off BOSS Zefade Quarter Zip Sweater, $144.50 (down from $289)
- 41 per cent off AERE Anastasia Linen Bias Cut Maxi Dress, $100 (down from $170)
- 40 per cent off Minima Esenciales Karis Drop Waist Maxi Dress, $180 (down from $300)
- 40 per cent off AERE Alba Merino Wool Cardigan, $90 (down from $150)
- 39 per cent off Polo Ralph Lauren Slim Fit Striped Stretch Poplin Shirt, $125.40 (down from $209)
- 30 per cent off Polo Ralph Lauren Slim Fit Stretch Poplin Shirt- ICONIC EXCLUSIVE, $146.30 (down from $209)
- Extra 25 per cent off C&M CAMILLA AND MARC Chantelle Pants, $224 (down from $320)
- Extra 25 per cent off C&M CAMILLA AND MARC Asher Tee, $98 (down from $140)
BEST SHOES DEALS
- Extra 20 per cent off Billini Tulsi Sandals – ICONIC EXCLUSIVE, $14.39 (down from $89.95)
- 46 per cent off Staple Superior Carson Leather Gusset Boots, $75 (down from $139.99)
- 40 per cent off New Balance 2002R – Unisex, $132 (down from $220)
- 40 per cent off Gola Harrier Leather – Unisex, $119.97 (down from $199.95)
- 40 per cent off adidas Origional Taekwondo Lace Shoes – Women’s, $84 (down from $140)
- Extra 20 per cent off Nike P-6000 – Men’s, $76 (down from $160)
- 40 per cent off Veja Esplar Logo – Unisex, $119 (down from $205)
- 30 per cent off Nike V2K Run – Women’s, $133 (down from $190)
- 29 per cent off Windsor Smith, $125.97 (down from $179.95)
BEST BAGS AND ACCESSORIES DEALS
- Extra 20 per cent off Brie Leon Kaia Messenger Tote – ICONIC EXCLUSIVE, $103.60 (down from $259)
- 40 per cent off R.M.Williams 1 1/2” Covered Buckle Belt, $89.90 (down from $149)
- 30 per cent off Marc Jacobs The Daisy Clover Shoulder Bag, $36 (down from $610)
- 40 per cent off Staple Superior Harry Leather Briefcase, $107.99 (down from $179.99)
- 40 per cent off Staple Superior Smooth Leather 40mm Belt, $23.94 (down from $39.99)
- 40 per cent off Tony Bianco Yara, $59.97 (down from $99.95)
- 40 per cent off JW PEI Jana Hollow Out Shoulder Bag, $108 (down from $180)
- 25 per cent off Polo Ralph Lauren Signature Pony Leather Belt, $104.25 (down from $139)
- 25 per cent off Prene The Muse Bag, $97.46 (down from $129.95)
BEST SPORTS DEALS
- 50 per cent off Kathmandu Heli Down Puffer 600 Fill Lightweight Vest, $84.99 (down from $169.99)
- 49 per cent off Patagonia Men’s Lightweight Synchilla Snap-T Fleece Pullover, $99.98 (down from $199.95)
- Extra 20 per cent off Nike Pro Swoosh Asymmetrical Medium-Support Padded Sports Bra, $28.79 (down from $60)
- 40 per cent off Lorna Jane Lotus Ankle Biter Leggings, $60 (down from $99.99)
- 30 per cent off Nike Metcon 9 – Women’s, $140 (down from $200)
- 30 per cent off Nike MC Trainer 2 – Men’s, $70 (down from $100)
- 30 per cent off The North Face TNF Bomber Jacket, $273 (down from $390)
- 29 per cent off Lorna Jane Amy Thermal Phone Pocket Ankle Biter Leggings, $99 (down from $140)
- Extra 20 per cent off Nike Sportswear Fleece Pullover Hoodie, $54 (down from $75)
BEST BEAUTY DEALS
- Extra 20 per cent off THE ICONIC The Beauty Kit, $114.40 (down from $225)
- Extra 20 per cent off THE ICONIC The Wishlist Box, $67.20 (down from $169)
- Extra 20 per cent off THE ICONIC The AM to PM Box, $83.44 (down from $149)
- Extra 30 per cent off Ole Henriksen Find Your Balance Oil Control Cleanser, $24 (down from $43)
- 27 per cent off Bobbi Brown Polished Grunge Lip Cheek Oil, $40 (down from $58)
- 20 per cent off Shark Beauty Shark FlexStyle Air Styling & Drying System, $399 (down from $499.99)
- 30 per cent off KORA Organics Berry Bright Vitamin C Eye Cream 15ml, $57.40 (down from $82)
- 20 per cent off Ultra Violette Queen Screen SPF50+ 50ml Luminising Skinscreen, $41.60 (down from $52)
BEST KIDS DEALS
- Shop the kids’ sale
- 40 per cent off Goldie and Ace Sammy Corduroy Overalls – Babies-Kids – ICONIC EXCLUSIVE, $47.95 (down from $79.95)
- 52 per cent off Goldie + Ace Blake Vintage Washed Denim Overalls – Babies-Kids, $53.95 (down from $89.95)
- 50 per cent off Kathmandu, Epiq Kids Down Puffer Warm Outdoor Winter Jacket, $99 (down from $199.98)
- 40 per cent off Kathmandu Epiq Boys Down Puffer Warm Outdoor Winter Jacket, $119.99 (down from $199.98)
- 30 per cent off Ozwear Connection Uggs Kids Classic Ultra Mini Boot, $88.90 (down from $127)
- 30 per cent off Goldie + Ace, Sammy Corduroy Colour Block Overalls – Babies-Kids, $55.95 (down from $79.95)
- 30 per cent off Bardot Junior Juliet Organza Mini Dress – Kids, $104.95 (down from $149.99)
BEST HOME DEALS
- Extra 25 per cent off Friendie AIR PRO 5 ANC Rose Gold Noise Cancelling Headphones (Over Ear Headphones), $249.99 (down from $299.99)
- 31 per cent off Stanley Quencher 2.0 1.2L, $55 (down from $80)
- 30 per cent off Linen House Elysian Quilt Cover Set, from $104.99 (down from $149.99)
- Extra 20 per cent off Country Road Luma Australian Cotton Bath Towel, $23.96 (down from $49.95)
- Extra 20 per cent off Country Road Calo Australian Cotton Bath Robe, $59.96 (down from $159)
HOW WE CHOSE THE PRODUCTS INCLUDED IN THIS LIST
Our team of experienced writers spend hours researching products to include in articles. We find out what factors make a good product by talking to experts, reviewing test results and analysing thousands of customer reviews.
WHAT IS THE ICONIC’S RETURNS POLICY?
THE ICONIC offers free returns for change of mind 30 days from the date of purchase (exclusions to some items apply for hygiene reasons, find out more here), however, sale items marked “final sale” or “non-returnable” will be exempt from this policy.
To complete a return items must be unworn, unused and still in its original packaging — find out more here.
To return an item, log into your THE ICONIC account and select “returns”, then follow the steps to get your prepaid return label. You can reuse the satchel your items came in, simply fix your returns label over the top of the original sender label and seal it back up tightly!
WHAT IS THE ICONIC’S SHIPPING LIKE?
For specific info on what shipping to your area is like plus costs you can click here. For metro areas THE ICONIC offers same-day and same-evening shipping options (prices and times vary according to the city). For metro standard delivery is free for orders over $75, or $8.95 for orders under that amount. For regional/country areas there are express shipping options available, however, again this will vary from state to state.
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